A business building warrior.

Welcome to Silent Sales Machine Radio, the podcast that was recently voted a top 20 podcast in all of e-commerce,

which just means one thing besides us getting to brag about it a little bit around here.

It also means you're really smart.

You have found one of the most trusted and successful and encouraging podcasts in all of

e-commerce, and we're glad you're here with us today. So it's going to be just you and me hanging out

today, and I want to talk through the past, the present, and the

future of reselling. That's right. What it looked like many years ago, I won't spend a whole

lot of time there and bore you. What's it look like right now and where do we believe

it's heading? When I talk about reselling, I'm just talking about

selling stuff that isn't yours. Now, we love to see people launch their own brands online. We

love to see people build a brand and maybe break into retail at some point. We have some massive

success stories from students who have done exactly

that. That's building a brand. That's very different. And as a matter of fact, new sellers,

if you're brand new to e-commerce, if you haven't had, say, some $30,000 or $50,000 months

reselling yet, you probably shouldn't be touching launching your own product just

yet. It's way more risky. It takes a lot more time. Your odds of success are significantly lower.

We estimate, as a matter of fact, about 5% of everyone who tries to launch a brand on Amazon as a new seller winds up failing miserably.

So we don't want to do that.

We want to talk about the past, present, and future of reselling, meaning you're selling other people's brands.

Now, to set all of this up, just a couple brief facts about reselling in general right now.

So let's say we're starting in the present.

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