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Choose Hard with Cody McBroom

#116 - Starting Over: How I'd Rebuild My Online Coaching Business from Scratch

Choose Hard with Cody McBroom

Cody McBroom

Health & Fitness

4.9825 Ratings

🗓️ 14 July 2026

⏱️ 60 minutes

🧾️ Download transcript

Summary

If everything disappeared tonight—if you woke up tomorrow with zero clients, zero audience, zero systems, and zero revenue—what would you actually do?

In this solo episode of the Choose Hard Podcast, inspired by a great question from listener Karen Olsen, Cody McBroom lays out the exact chronological blueprint he would use to rebuild Tailored Coaching Method from the ground up if he had to start completely from scratch tomorrow.

This isn't about chasing viral video moments or buying expensive software before you have a proof of concept.

Armed with over a decade of industry experience, Cody details the tactical step-by-step actions required to sign your first clients, scale your pricing, and build a highly profitable online fitness business within 12 months.

In this episode, we break down the 4-Quarter Rebuild Timeline:

  • Quarter 1 (The Hustle & Validation Phase)

  • Quarter 2 (The System & Authority Phase)

  • Quarter 3 (The Automation & Content Scale Phase)

  • Quarter 4 (The Delegation & Leverage Phase)

Before you waste another month comparing yourself to massive fitness creators or overcomplicating your business backend, listen to this episode to discover how to dominate the fundamentals and build a business that lasts.

The Chronological Rebuild Blueprint

Phase 1 (Months 1-3): Client Acquisition & Delivery

- Warm outreach, launch basic website, undercharge 1-2 clients to secure case studies, set up core coaching software

Phase 2 (Months 4-6): Niche Content & Lead Tracking

- Deploy a CRM strictly for lead tracking, transition to full pricing, niche your content, launch local collaborations.

Phase 3 Months 7-9): Layering Automations & Media

- Automate by "pain triggers," transition to long-form media (YouTube/Podcast), build lead magnets from client data.

Phase 4 (Months 10-12): Scale, Delegate, & Audit

- Launch 3x/week email marketing, hire an assistant, hyper-focus on time-blocking and audit all systems for scaling.

---

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

www.fatlosstransformation.com {1-On-1 Coaching}

https://tailoredcoachingmentorship.com/ {Mentorship w/ Cody}

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com


❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

question.choosehardpodcast.com

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https://jockofuel.com/discount/CHOOSEHARD

🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 

- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 


GET MORE FREE CONTENT AT THE LINKS BELOW:

📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 

💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠

IG -⁠https://www.instagram.com/codymcbroom⁠

YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

INQUIRIES – ⁠info@tailoredcoachingmethod.com

BPC-157 & TB-500 ResearchIpamorelin ResearchTesamorelin ResearchGLP-1 / Fitbit "Movement Drop" StudyGLP-1 Muscle & Bone Loss ResearchMelanotan Research

Transcript

Click on a timestamp to play from that location

0:00.0

My business crumbles today, and I'm going to start from scratch.

0:02.8

Here is exactly how I would build my business back up in the first year.

0:13.3

Welcome to the Choose Hard podcast.

0:15.8

I'm your host, Cody McBroom.

0:17.1

I am a father, husband, coach, and entrepreneur,

0:19.9

and the founder of tailored coaching method,

0:22.6

a world-renowned online fitness and nutrition coaching company, helping average people achieve

0:26.7

above-average physiques and live above-average lives.

0:30.1

Today I'm going to teach you exactly how I would build my business from scratch if I had to

0:35.1

go back to day one with nothing. I had a listener question

0:39.5

come in. Shout out to Karen Olson. And she asked basically what I would do if I had to start

0:45.6

my coaching company from scratch tomorrow. She asked me because she is building her coaching

0:50.7

business. She's in the early stages and she's trying to figure out what do I do now? Should I get this system? Should I even worry about systems? What should I do

0:58.2

with content? How should I attract my first clients? And when do I start scaling? How should I

1:03.0

price my clients? Like there was a lot of questions inside of it. And I was reading it. And I'm like,

1:09.4

man, number one, this is really in

1:11.7

depth. So shout out to Karen for utilizing the Choose Hard podcast Q&A form, how it's designed to be. She's getting a whole podcast cater to her question. So sometimes these get thrown into a full Q&A. And I've been pushing the Q&A's more lately because that's how this podcast originally started and I miss it to be honest. I just love doing this and make sure that I can

1:30.6

give you the value that I and I've been pushing the Q&As more lately because that's how this podcast originally started. And I miss it, to be honest.

1:28.6

I just love doing this. And make sure that I can give you the value that you're actually here for as the listener. So I want to encourage you, first and foremost, before we get into this topic, go to choose hard podcast.com. Click the inquiry slash Q&A button at the top left. or if you're on your phone, you can just click the hamburger menu to open up.

1:45.0

Click that.

1:45.7

Leave a question.

1:46.8

If you don't want to be your phone, you can just click the hamburger menu to open up.

...

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