#115 - [Q&A] Calorie Audits, Better Check-Ins, & Scaling to 30+ Clients
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 7 July 2026
⏱️ 54 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
How do you find "hidden" calories when a client isn't losing weight? What's the best way to structure a 10-question client check-in flow without using a dead framework like the compliment sandwich? In this Q&A episode, we answer the toughest questions in online fitness coaching.
Discover how to consolidate communication into a single app (like Trainerize or Everfit) to eliminate buyers' remorse in the first 30 days, how to scale past 30 clients using asynchronous Loom videos, and when to enforce strict boundaries to protect your time as a coach.
Questions Answered:
🟨 "When a client reports a dangerously low caloric intake but isn’t losing a single pound, how do you audit their life to find the missing calories?"
🟨 "Can you break down exactly when and how you use specific psychological tools or frameworks with a client?"
🟨 "How do you structure check-in calls so they don’t feel like a corporate performance review or a bad grade? Is the classic 'compliment sandwich' framework dead?"
🟨 "What specific milestones need to happen in the first 30 days of a client’s journey to completely eliminate buyers' remorse and guarantee they stay long-term?"
🟨 "Are weekly 15-minute live calls actually feasible when you scale past 30 clients, or should they be completely replaced by Loom videos? How do you balance a client's preference for long video responses with your own sanity?"
🟨 "When is it appropriate to be flexible with a client, versus holding a strict line—like cancelling a call if they haven't completed their onboarding tasks?"
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Transcript
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| 0:00.0 | 99% of people do not have some random metabolic disorder or hormonal dysfunction that is causing |
| 0:05.4 | them to not lose weight despite being in a calorie deficit. And so when they say that it's probably |
| 0:09.6 | that problem, they probably went to a naturopath who doesn't actually know shit. There's just so many |
| 0:13.3 | that just want to peddle their supplements and push their weird woo-woo hippie strategies and |
| 0:18.0 | information that is not backed by evidence, nor do they have any really |
| 0:21.5 | legit credentials. |
| 0:29.1 | Welcome to the Choose Hard podcast. |
| 0:31.9 | I'm your host Cody McBroom. |
| 0:33.1 | I am a father, husband, coach, and entrepreneur and the founder of Taylor Coaching Method, |
| 0:37.5 | a world-renowned online fitness and nutrition coaching company that is helping average people |
| 0:41.0 | achieve above-average physiques and live above-average lives. |
| 0:45.0 | Today is going to be part two of the coaching Q&A. |
| 0:49.1 | If you listen to a last week's podcast, maybe the week before, |
| 0:56.5 | depending when we sprinkle in these interviews that we did. You would have heard part one. Part one, I dove into five different questions. |
| 1:01.6 | Go check that episode out if you want to hear those. Today I'm going to dive into, I think |
| 1:05.6 | I have six that I'm going to try to get through. These are going to hit on everything |
| 1:09.2 | behind between coaching systems to |
| 1:12.1 | navigating specific mindsets that clients struggle with, figuring out how to work through the issue of, |
| 1:19.9 | we'll call it calorie tracking amnesia. All of a sudden things are missing from the food logs, |
| 1:25.7 | different things like that. A lot of this is going to stem around difficult conversations you have to have with clients. |
| 1:30.5 | And I think this is going to be super, super valuable for any coach that has been coaching for any amount of time |
| 1:36.4 | because you would have had at least a few of these conversations by now where it is tough. |
... |
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