Our guest today explains it all as his profession, Dr. Brad Klontz is an award-winning Financial Psychologist and a Certified Financial Planner. He works as an associate professor of Personal Financial Planning at Kansas State University, and a partner of Occidental Asset Management, LLC. It's a fee-only investment advisory firm in Northern California. And I have known Brad for several years as I've been working in this field of money, and personal finance, and psychology of money, and when I was writing "When She Makes More", I called Brad and I said, "I'd love to interview you extensively for this book, because I think you're just a wealth of knowledge". And he said, "Hey, why don't we do a survey together?" And the survey was born, you know, months later and it was just an honor to work with him because this is his expertise. You know, really finding out what motivates people when it comes to their money? Why we do the things that we do? And it's all psychological. I mean, it's never about the money right? And so he has a lot of interesting insights and stories. And his story, his own story, is very, very interesting as well. We're gonna get to all of this during the show. Just a little bit more about Brad. He is also the co-founder of Your Mental Wealth and the Financial Psychology Institute. He's co-authored five books on the psychology of money, and he received the Innovative Practice Presidential Award from the American Psychological Association. His work has also been featured in the Wall Street Journal, New York Times, Washington Post, among many other places. Several takeaways from our time with Brad: One, why we dislike rich people. You're gonna wanna hear that. Advice for couples that fail to see eye-to-eye over money, selling everything to invest in text stocks - something he did early on in his life, and of course he regrets it now. And the one investment, that he says, saved his marriage..

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