116. Do People Pay Attention to Signs?
No Stupid Questions
Freakonomics Radio + Stitcher
4.6 • 3.7K Ratings
🗓️ 25 September 2022
⏱️ 37 minutes
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| 0:00.0 | Hey, jerk. Don't pee on the floor, please. |
| 0:05.7 | I'm Angela Duckworth. |
| 0:08.1 | I'm Stephen Dubner. |
| 0:09.2 | And you're listening to no stupid questions. |
| 0:11.5 | Today on the show, can posting a sign make people change their behavior? |
| 0:17.6 | A sign that says, just think how proud your mother would be to know that you're washing |
| 0:23.3 | your hands right now. |
| 0:24.6 | Maybe that's the sign you'll need. |
| 0:31.8 | Stephen, we have an email from one Adam Wick of Pittsburgh, Pennsylvania. |
| 0:38.0 | City of bridges, city of Steelers and pirates and penguins and Carnegie Mellon University. |
| 0:43.3 | And they also, can we just say apropos of nothing other than the fact that Adam Wick is from |
| 0:47.0 | Pittsburgh? |
| 0:48.0 | Pittsburgh is a model city in transitioning from what used to be called blue collar work |
| 0:53.4 | or heavy industrial to what's sometimes called the knowledge economy. |
| 0:57.0 | It's phenomenal. |
| 0:58.0 | Yeah. |
| 0:59.0 | So anyway, there should be more Pittsburghs. |
| 1:01.1 | It's also just lovely. |
| 1:02.8 | So Adam Wick writes, does posting signs cause behavioral change? |
| 1:07.9 | And then he elaborates, a colleague approached me at work asking for help in improving the |
| 1:12.5 | design of a sign that he was going to post in the men's room. |
| 1:16.8 | The sign provided instructions for how to dry your hands with only one paper towel. |
... |
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