#1158: Five false assumptions that too often hold back Amazon FBA sellers from big success
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 30 April 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Most new Amazon sellers as well as those investigating the Amazon FBA reselling business model have a handful of misconceptions and false premises about the opportunity. Today we discuss the facts and evidence regarding the most common mistaken assumptions that we see.
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Saturation
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Needs sales and discounts
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Shipping and Shopping inconvenience
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Suspensions and lost accounts
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Is it a sophisticated model?
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Transcript
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| 0:00.0 | Hey, business building warrior. Welcome to Silent Sales Machine Radio. It's just you and me hanging out |
| 0:07.1 | today. And I'm going to go through a list of some of the most common misconceptions that we see |
| 0:15.2 | among the new sellers on Amazon, some of the false assumptions. Let's start with this, a false premise. |
| 0:24.5 | Have you ever had someone ask you a question that is loaded with a false premise? One example |
| 0:31.2 | might be, if you're unfamiliar with this line of reasoning, a false premise would be something like, |
| 0:35.4 | hey, if I want to lose weight, should I eat more |
| 0:37.5 | candy or should I eat more cake? It's like, there's a false premise there. Eating more of either |
| 0:44.0 | isn't going to help you lose weight. So the question is flawed because it has assumptions |
| 0:50.1 | built in that are just off base, right? So we see that with a lot of new sellers on Amazon as well. |
| 0:57.8 | And keep in mind for about 16 years, we've helped hundreds and hundreds of people build |
| 1:04.7 | beautiful businesses. You can hear them interviewed on this podcast, but they all come in the door |
| 1:10.8 | with some false premises about selling on Amazon, |
| 1:16.0 | some false assumptions. Well, I saw on YouTube, one guy was saying this, or I read an article |
| 1:21.2 | a while back that said that, or I knew a guy who used to, and this happened to him. So now |
| 1:25.5 | their assumption is based on that one experience and they |
| 1:29.8 | bring that with them into the arena and they ask a lot of the wrong questions. So those wrong |
| 1:36.7 | questions, those bad assumptions, those false premises can hold you back from not only asking the right questions, but from actually |
| 1:46.7 | going on to succeed. So what I've got today is a list of six, no, five different, five different |
| 1:54.9 | misconceptions that are very popular that we hear over and over and over around here all the time. |
| 2:01.4 | And they all start with the letter S. |
| 2:04.2 | And then I've got the opposing actual concept that addresses that false premise and sets you straight, |
| 2:12.7 | that also starts with the letter S. |
... |
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