#1157: Pick your hard
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 29 April 2026
⏱️ 31 minutes
🧾️ Download transcript
Summary
A coaching client messaged us this week ready to abandon his method. A few bad matches, a couple wrong orders, and a new surcharge from Amazon and suddenly the grass looks greener everywhere else. We've seen this movie before.
In this episode, we do the math on Amazon's new 3.5% FBA surcharge, show you the free lever most sellers ignore, and talk about why the people who win this game aren't the ones who found the perfect strategy, they're the ones who stopped restarting the clock.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can Jeff help me with trademarks and LLC eastablishment?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this episode on our YouTube channel here: https://youtu.be/X8bUXTEJseM
Show note LINKS:
3pmercury.com/friends - The best pricing on 3pMercury software!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE!
Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Earlier this month on April 17th, Amazon dropped a three and a half percent surcharge on every FBA fee in the U.S. and Canada. |
| 0:10.4 | And sellers only found out about 13 days before it hit. |
| 0:14.4 | So some of you have already run the math and feel like the ground's shifting underneath you and others haven't really paid attention yet. |
| 0:21.3 | We're going to do the math on that together today. Okay. But here's the thing that nobody's |
| 0:27.1 | talking about. The moment that you run the new numbers, you start wondering, maybe you pick the wrong thing. |
| 0:33.9 | Maybe I should be doing cosmetics. Maybe I should be doing A to A flips. Maybe I should be doing wholesale. Maybe this wouldn't be such a big deal for me if I was doing something else. Anything else? Grass is always greener syndrome, right? We've watched a lot of sellers chase that trap down a rabbit hole. This episode is in two parts, the math and the mindset. You ready to go? |
| 0:54.8 | I'm ready. |
| 0:55.6 | All right. |
| 0:56.0 | Welcome back to Silent Sales Machine Radio. |
| 0:58.4 | We are your co-host. |
| 0:59.4 | I'm Brian. |
| 1:00.6 | And I'm Robin Joy. |
| 1:01.5 | And this is Coach's Corner. |
| 1:03.7 | All right. |
| 1:04.3 | Well, you know, here's the facts. |
| 1:06.0 | Are you ready for this? |
| 1:06.7 | I know Robin's not a fan of getting on here and talking about facts. So you see your sort of cringe up. |
| 1:12.4 | It's not the facts that bother me. It's just a little mechanical. Mechanical. Yeah. Yeah. When we get into mechanical things, Robin's not as excited. You'll have to bear with me. We're going to bring it back around to some good stuff. We're going to get there. All right. Okay. There was a three and a half percent surcharge on every FBA fulfillment in the U.S. |
| 1:33.2 | and Canada starting April 17th. |
| 1:35.0 | Okay? |
| 1:35.5 | Yeah. |
| 1:35.8 | Why did this happen? |
... |
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