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A Well-Designed Business® | Interior Design  Business Podcast

1156: BEST OF SHOW: Susan Brunstrum: Practical Advice for Project Management

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 8 January 2026

⏱️ 64 minutes

🧾️ Download transcript

Summary

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals.   Susan is an experienced speaker, whether on interior design issues or the business of design. She is a popular speaker on design at libraries on the North Shore of Chicago. Susan has been featured on NBC/LXTV’s  “George to the Rescue” and  “Open House,” and she appeared on CLTV’s “Bring It Home” program. Her work has been published in numerous national and local magazines and newspapers, including Modern Luxury Interiors Chicago, Kitchen + Bath Makeovers, Trends Kitchens, Trends Bathrooms, Color Made Easy, Crain’s Chicago Business  and Chicago Sun-Times’ magazine, Splash.   Today on the show we have Susan Brunstrum! She has a big firm in Chicago and a signature line called LivableLuxe with a tagline that says “the little black dress of interior design.” She is a business woman, she is a woman who knows what she wants, knows how to do business and knows how to present herself. Her firm has won several designer awards but today we are going to focus on the financial part of business. Show Notes: The two project fee basis systems  The six phases of projects How do you utilize the project fee? If you don’t charge for your initial consultation you should! Three things to assess on a client when you first meet them What are the red flags when assessing a client? The difference between advertising and public relations Be patient!   Resources: https://www.sweetpeas-inspired.com – Sweet Peas Design https://www.studiowebware.com  https://www.quickbooks.com

Transcript

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0:00.0

Welcome to a well-designed business.

0:12.0

My name is Luann Nygaara, and I'm so glad you found this podcast.

0:16.0

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.

0:21.8

So I know and I understand the challenges you face in running your interior design business.

0:28.2

I also know that your talent alone isn't enough to ensure your success.

0:33.2

So on this podcast, we talk about strategies and practical steps to help you grow your business.

0:39.6

But make no mistake about it, we have our share of fun here, too, mix in with those aha

0:44.6

moments that I love so much.

0:46.8

This isn't fluff.

0:47.8

Nobody has time for that.

0:49.5

Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind

0:56.5

of interior design firm that you dream of. It's straight talk and it's action. Are you ready? Let's get

1:02.6

started. Hi, welcome to a well-designed business. Before we get into today's episode, I want to let

1:10.2

you know that we're doing something a little different over the next several months.

1:13.2

We're bringing back the most downloaded, the most talked about episodes from the last nine years of a well-designed business.

1:20.3

These are the episodes that built businesses that sparked aha moments that turned you into an action taker. Now, if you're wondering why we're

1:30.0

revisiting these episodes and what's changing with the show overall, well, I walk you through

1:35.0

the full vision in our April 25th, 2025 episode titled The Big Shift, what's changing on a

1:42.6

well-designed business and why. That episode is linked for you

1:46.1

in the show notes. Now a quick heads up. These episodes are airing as they originally did.

1:52.9

That means the music might sound familiar or it might be vintage. That means the event dates

1:57.8

will definitely be out of date that I talk about. And it also means that any offers that are mentioned may or may not be valid still.

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