I'm Matt Dixon and welcome to the Purple Patch podcast. The mission of Purple Patch is to empower and educate every human being to reach their athletic potential. Through the lens of athletic potential, you reach your human potential. The purpose of this podcast is to help time-starved people everywhere integrate sport into life.

And welcome to the Purple Patch podcast as ever, your host, Matt Dixon.

And today we launch right into a case study.

And I share this with you to introduce today's topic.

We are going to discuss an endurance coaching company.

And this company originated out of the founder's massive challenge with over-training and deep fatigue,

despite background in clinical physiology, elite sport and a little bit of coaching already.

Through stubbornness, stupidity and some very poor coaching, the founder drove himself into the ground.

But through his journey and through the tatters and ashes of whatever mediocre professional

career he had, he observed at the elite and amateur level that there was a symptom of massive

underperformance in the sport, and he believed there must be a better way.

And out of this belief, he carved an approach that still utilised to this day,

not driven by the accumulation of hours or miles,

but a broader belief in the value of holistic focus on four key elements,

endurance training, strength, nutrition and recovery.

And the mission of that methodology applied to a broad range of fitness enthusiasts and elite athletes

was to build a platform of resilience and long-term athletic development. The quest of the programs

offered of this company was to educate and empower athletes and enthusiasts to truly be able to

integrate sport into life and, yes, improve at sport but also thrive across life. And while known for

coaching triathletes,

the whole company had always been about the whole human.

With a rich history in the sport,

...