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A Well-Designed Business® | Interior Design  Business Podcast

1149: BEST OF SHOW: Claudia Ricciardone: Her Journey from Hobby to Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 16 December 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

Today with Claudia Ricciardone: Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design. Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she navigated turning her hobby into a business.  I don’t know about you, but when a psychologist offers business advice, I am going to listen. LuAnn and Claudia Ricciardone’s Ah-Ha moments: “When there is a pain point, ask yourself what quality you need to develop to move past that pain point.”- Claudia Ricciardone “In addition to the content I provide for my promotional offerings, you just never know who you are going to meet that could be a colleague that you can learn from, and they learn from you, and improve your business.” – LuAnn Nigara. “Hire the best photographer you can afford. Hiring a great photographer is what got me published in my first magazine, LUX Lifestyle Magazine.” – Claudia Ricciardone. “Wherever you are in the business, you can see your goals clearly, but you can still have fear. The difference is taking the plunge or not. If you are running a business there is no getting around making an investment.” – LuAnn Nigara “When the student is ready the teacher will come. The right guides will come.” – Claudia Ricciardone More about Claudia Ricciardone: Claudia Ricciardone is a luxury residential interior designer based in Charlotte, North Carolina. Claudia provides full-service interior design services with a focus on sustainable and eco-friendly furnishings and décor through the company she founded, Claudia Josephine Design.  Claudia is a certified GREEN Accredited Professional (AP), member of the Sustainable Furnishings Council (SFC), and Maria Killam Certified True Colour Expert. She served as the interior design columnist at LUX Lifestyle Magazine, where her work was published and distributed internationally. Claudia’s designs were also recently featured in Southpark Magazine. Connect with Claudia Ricciardone: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara luannuniversity.com Inside Voice, Outside Voice Monthly Virtual Events https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #50 Veronica Solomon: Powerful Marketing For Your Interior Design Firm- Website to Fan Engagement on Facebook #58 Maria Killam: Color- When You Can Own It As An Expertise, You Can Charge Higher Fees #752 PTF: Kelsey Kurtis: Connection-Based Branding For Success

Transcript

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0:00.0

My DOMA Studio is your complete designer toolkit.

0:04.8

You know this, right?

0:06.0

My DOMA makes it easy to streamline your processes, track your projects, communicate with clients, and just get organized.

0:12.6

It is created by designers for designers, specifically to address what you need as a design business owner.

0:20.2

My DOMA is now together with Studio Designer and they are the industry leading solution.

0:25.0

With 20,000 plus users, more designers choose their platform than any other.

0:32.3

Are you ready to reach the next level of profitability and efficiency?

0:37.0

Book a demo with My Doma Studio today

0:39.2

by going to mydoma studio.com forward slash Luan. That's mydomostudio.com forward slash Luan.

0:48.6

Thank you. Welcome to a well-designed business.

1:02.0

My name is Luann Nygaara, and I'm so glad you found this podcast.

1:06.0

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.

1:11.8

So I know and I understand the challenges you face in running your interior design business.

1:18.2

I also know that your talent alone isn't enough to ensure your success.

1:23.2

So on this podcast, we talk about strategies and practical steps to help you grow your business.

1:29.8

But make no mistake about it, we have our share of fun here, too, mix in with those aha

1:34.6

moments that I love so much.

1:36.8

This isn't fluff.

1:37.8

Nobody has time for that.

1:39.5

Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind of interior design firm that you dream of.

1:48.9

It's straight talk and it's action.

1:51.1

Are you ready?

...

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