1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 7 July 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design.

In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget.

If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately.

TIMESTAMPS:

03:30 – The role of online reviews in brand awareness and leadership
05:00 – What PR actually includes: podcasting, articles, awards, and more
06:25 – Your perception vs. your customer’s experience
08:10 – Selling the result vs. marketing what people actually value
09:40 – The trust recession: why what others say matters more than what you say
11:00 – How to become discoverable in a noisy digital world
12:35 – Free media vs. paid media: what’s actually worth it
13:45 – OPA: How to leverage other people’s audiences
15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets

Resources:

Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs
Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune
0:24.3	500 executive turned eight-figure entrepreneur. Let's get started. Welcome back to the Kelly Roach show.
0:30.7	Today we are talking about why you need a PR strategy in 2025. Where is it worth spending your time? And why does this actually matter
0:41.1	now? So thanks so much for taking the time to tune into the show. It matters so much to me.
0:47.2	And I am so greatly appreciative of every single one of you that take the time to be here each
0:52.0	week. It is my honor to create these episodes for you.
0:55.6	So here's the deal, right? Your brand reputation. Your brand is the reputation that precedes you.
1:06.3	It is the essence of what people think of and believe about you and your company,
1:14.7	even when they're not in direct contact with you and your company, right?
1:20.3	And the world is changing so much, so fast.
1:23.9	And consumers are buying so differently now.
1:27.0	And the thing about building brand and the thing about reputation is that a reputation
1:33.8	will exist for you, whether you intentionally create it, or whether it's created by default.
1:41.5	So it's either created by design or it's created by default. So it's either created by design or it's created by default.
1:47.1	With people using AI search tools and really using Google and looking at reviews to
1:55.8	validate brands that they're considering working with, PR is more important than ever. And let me tell you
2:03.2	why. Because you cannot dominate the market alone. Not a single one of us have enough ad budget,
2:13.0	add dollars, or manpower to outrank the massive search engines that are dominating the searches,
2:23.1	that are dominating what comes up when you go to search for a service provider or a resource
2:29.6	or a tool or a company. But here's what's really, really cool.
	...

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