1149. When Burnout Signals It's Time for a Business Model Revolution

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 10 July 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.

What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her mental well-being.

If you feel like you've been forcing a part of your business to work (even when it's clearly broken), this episode will give you permission to stop spinning your wheels, and start reinventing.

TIMESTAMPS:

01:20 – Why burnout is the most dangerous threat to your business
04:00 – Learning to prevent burnout, not just respond to it
06:40 – The hotel event disaster: broken promises, rising costs, and poor service
17:45 – The radical pivot: shifting to alternative venues and brand sponsorships for lower overhead costs, more flexibility and control
24:30 – Making high-level retreats more accessible and affordable for clients
27:05 – The deeper lesson: when iteration isn’t enough, it’s time for reinvention
29:00 – Why joy should never be the cost of your next growth phase

KEY TAKEAWAYS:

Burnout doesn’t just happen from overwork. It happens when misaligned systems wear you down
Iteration isn’t always the answer; sometimes you need a total reinvention
Being decisive in making executive decisions protect your energy and your impact
Creating accessible, profitable events can be done without selling from stage
When your business model starts to feel heavy, it’s time to question the structure - not your mission

RESOURCES:

Grab your ticket to CALLED TO LEAD, hosted by Kelly Roach and Sandi Glandt, on September 25th in South Florida: https://www.sandiglandt.com/called-to-lead
Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.7	Let's get started.
0:29.1	Welcome back.
0:29.8	So today on this episode, I'm going to be talking about two completely unrelated, but maybe related topics that I think will probably spark some ideas
0:42.3	for you and may take you to unexpected places. So lean in and listen all the way through
0:49.8	if you're ready for a breakthrough. So I want to talk about, first of all,
0:54.5	the importance of making executive decisions
0:57.0	to prevent burnout in your business.
1:00.2	The first thing I want to say is that the most dangerous thing
1:04.5	for any business is for its top-level leader to burn out.
1:10.3	There's nothing more dangerous to your business than you
1:14.4	burning out. And in fact, when you look at a business that goes out of business, usually it's because
1:19.9	the leadership lost hope, the leadership lost inspiration. They didn't have the will to continue.
1:26.2	I always say that if a business owner once made a
1:29.5	sale, they know how to make sales into the future. And so when a business closes, it means that
1:36.2	usually you just gave up hope. And not because you were a weak person, not because you just
1:41.7	gave up, but because it was mentally, physically so wearing
1:46.6	that, you know, someone needed relief or someone just didn't have the will to continue.
1:52.7	One of the most important things that I have learned over my many years of being a business
	...

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