1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 3 July 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it.

Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition.

If you're ready to make your show more strategic, this episode is a must-listen.

Timestamps:

02:45 – Why you should source episode topics from your best customers
05:20 – Why big-name guests don’t equal big results
07:50 – The hidden value of niche, non-mainstream guests
08:45 – Matching calls-to-action with your ideal buyer’s behavior
13:45 – The truth about podcast directories and discoverability
15:00 – How to increase visibility without sacrificing authority
17:30 – 6 factors that increase podcast-driven lead flow

Takeaways:

Your episode topics must reflect the values, language, and struggles of your ideal buyer
Every podcast should follow a framework designed to lead to a next step
Daily podcast promotion (not just on release day) is essential for growth
Podcasting is a marketing tool: you must treat it like one if you want it to convert

Resources:

Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs
Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	Welcome to The Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.7	Let's get started.
0:29.1	Welcome back.
0:29.7	This is the Kelly Road Show.
0:31.0	And today we are talking about how to attract your ideal customers through podcasting. So many of you are already creating amazing
0:41.8	long-form content in your businesses. And I know that every single one of us wants to attract
0:48.7	more of our ideal best buyers and dream customers through the content. We're already
0:54.0	creating. So if you are a creator
0:56.8	that wants to see bigger, better results from things that you're already putting time into,
1:00.9	this episode is for you. Now, let's get down to business and let's really talk about how we can
1:06.1	evolve our work to get better results. And I think the first thing is, you know, when you've been doing
1:11.4	something for a long time and you've put in a lot of reps, it's really easy to lose the
1:16.6	intention of the framework and the edge of what you're doing. And the first thing that I would say
1:22.0	is probably most of the people who listen to this show have been creating content for a long
1:27.2	time.
1:27.7	Maybe you've had your podcast for years. And what's easy to happen is falling into a routine
1:35.1	and going through the motions of creating without a framework and an intention that leads
1:42.7	to a result. And so recently I recorded an episode
1:46.5	walking you through all different ways that you can monetize your podcast without littering it
	...

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