1144. How to Multiply Your On-Camera Sales in a Trust Recession

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 30 June 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time.

As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever.

You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large.

Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera!

TIMESTAMPS

2:15: The 3 things AI can’t replace
4:20: Short-form vs. long-form content strategy
6:10: What makes a topic “camera-ready” for conversion
11:45: Common live launch mistake that lowers conversions
14:30: Understanding zeitgeist and sourcing topics from your market
17:25: How price point affects your pitch structure
19:45: Tips for high-ticket on-camera sales
25:30: Why even experienced launchers lose the edge (and how to get it back)

Resources:

Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182
Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting
Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.7	Let's get started.
0:29.0	Welcome back to the Kelly Roach show.
0:30.8	Today we are talking about how to multiply your on-camera sales this month.
0:36.3	We're going to talk a little bit about short-form
0:38.3	versus long-form best practices and needle movers. So if you would love to make more sales on
0:46.1	camera, you are in the right place and stick around because this episode is going to give you
0:50.5	tips and strategies that you can implement immediately following this short 20-minute
0:55.0	episode. So let's get started. First of all, it is very important that you put this moment in
1:01.7	perspective. We are at the convergence of absolute insanity while AI is making it mainstream and
1:10.0	so many creators, business owners and entrepreneurs are
1:13.4	starting to use AI in their content.
1:16.4	It's becoming almost indistinguishable when it is AI versus when it's human.
1:22.1	Even some of the writing, although very, very bad, some people are using it and they are replacing their human consciousness
1:30.7	with these tools. Now, I am not personally a proponent of that. I feel that our human consciousness
1:37.6	is a gift from God and I really want my content to be pure. I want it to come from my heart
1:43.9	and from my soul. And as a creator,
1:46.2	I believe that my platform, my microphone, is part of my ministry. And so I don't plan to move to
1:53.8	AI for content in any way, shape, or form. But that said, that is the reality that we are
	...

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