Today With Cyrus Loloi: Welcome to a Well-Designed Business. You likely know the Loloi name—they are a powerhouse in our industry. But on today’s sponsored show, I am excited to chat with Cyrus Loloi about the sister brand, Joon Loloi.  Joon Loloi maintains many of Loloi’s values (including a commitment to quality, intention, and integrity). But it differs in many ways—not only does it offer a full range of home furnishings, but it is not exclusive to the trade. That’s an intentional decision—Cyrus and his brother Stephen saw a shift in how designers are sourcing and decided to create a brand that answers the need for a seamless digital shopping experience. That paved the way for Joon Loloi.  Today, he shares the story of the newer brand, how he maintains the family name’s trust and reputation, and how Joon Loloi is meeting modern needs for interior designers.  More About Cyrus Loloi: Cyrus Loloi is an experienced marketing and business leader specializing in brand strategy, e-commerce growth, and organizational leadership. He plays a central role in shaping the strategic direction of Loloi and Joon Loloi, overseeing key initiatives in performance marketing, creative operations, customer experience, and cross-team collaboration Ah Ha Moments with Cyrus Loloi: "We just felt like there's an opportunity to speak to the trade in more modern, sort of novel ways that Loloi is not currently positioned to do." –Cyrus Loloi "Every single product has to be mutually exclusive from Loloi. Number one, there's no reason to just launch something that's entirely redundant. And number two, we didn't want to sort of sell from under the retailers and designers that have supported Loloi all these years." –Cyrus Loloi "You’re not outsiders coming from tech and trying to figure out how to sell furniture and rugs to you to make money. You’re insiders who have observed that there's another lane inside here." –LuAnn Nigara "I believe one of the biggest mistakes in the industry is assuming that all 80,000 or so designers in the United States shop the same way, think the same way, business model is set up the same way." –Cyrus Loloi Connect with Loloi: Website Instagram  Tik Tok Pinterest What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design