1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 26 June 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell?

If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales.

Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage.

TIMESTAMPS:

01:40: Why trust-building offers are the gateway to high-ticket sales
03:15: What is an internal buyers list and why you must build one
05:00: How price point determines format
08:00: The real distinction between a masterclass and an info session
10:45: Selling to warm leads vs. cold leads
13:25: How advertising impacts structure
16:10: Audience segmentation
26:00: How the weekly masterclass strategy was developed
28:40: Offer placement within your product ecosystem

Resources:

Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders
Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK
Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo
Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy.
0:21.7	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.
0:27.8	Let's get started.
0:29.1	All right, welcome back to the Kelly Roach show.
0:31.2	Today we're digging into a question that I've been getting quite a bit and I thought it would be
0:35.1	beneficial for everyone to hear the answer to, which is
0:38.8	how do I know when to use a masterclass versus a live launch? If you've been following what we've
0:45.5	been doing online, we've been doing masterclasses almost every week. They're performing at a really
0:50.2	high level. We're seeing great results with them. And so we've been shifting a lot of energy
0:55.1	to that. But that's not always the right solution. And by the way, nothing's ever going to replace
1:01.2	the live launch when it comes to one to many scale, especially for mid and high ticket.
1:06.7	So today what I want to do is I want to break down five game-changing perspectives that are going to
1:12.5	help you to know whether you should be doing a live launch or a master class.
1:17.8	Because the answer to this question really is, it depends.
1:22.9	And you have to know these five criteria.
1:26.0	You need to evaluate your situation and you need to make
1:28.9	the best decision that's right for you in each and every circumstance. And that's the other thing I
1:34.1	would say is that there's probably a time in place to live launch. There's probably a time in
1:39.2	place to use master classes. And I think they go very well together in this season that we're in. So let's back
1:46.5	up and let's talk a little bit about why and how we even got to this conversation. In the trust
	...

Transcript will be available on the free plan in 2 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.