5 • 928 Ratings
🗓️ 23 June 2025
⏱️ 16 minutes
🧾️ Download transcript
In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow.
From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base.
Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners.
If you’re ready to shift from transactional delivery to transformational partnerships, hit play.
What you'll learn:
The #1 missed opportunity most service providers overlook when it comes to client collaboration
Why co-creating content with clients builds trust faster than any ad campaign
How to elevate your brand by spotlighting your clients’ stories, wins, and transformations
A powerful shift in thinking: clients as collaborators, not just consumers
The surprising benefit of involving clients in your live launch strategy
How small tweaks in your delivery model can create huge visibility gains
Timestamps:
2:48: Featuring clients in your marketing + content
4:31: How client stories build trust faster than any ad campaign
6:12: Collaborating with clients inside launch
8:24: Examples of clients co-leading lives, panels, or segments
10:15: Building longer-term brand partnerships
13:10: A mindset shift: your client is not just a buyer, but a builder
Apply for a Power Hour with Kelly:
https://thekellyroach.com/power-hour
Join our No-Contract, Virtual Busienss School membership: https://go.virtualbusinessschool.com/joinvbs
Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday
Subscribe to the Kairos Newsletter:
https://thekellyroach.com/kairosnewsletterorganic
Click on a timestamp to play from that location
0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less |
0:11.4 | business and leadership lessons to help you build a sustainable business that scales. |
0:17.3 | Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune |
0:24.3 | 500 executive turned eight-figure entrepreneur. Let's get started. Hey, welcome back. This is the Kelly |
0:30.5 | Road Show. Today, we are going to dive into three ways that you should be collaborating with your |
0:36.5 | clients for better results both ways. |
0:40.2 | So here's the deal. |
0:41.3 | If you want a faster, more efficient way to grow your business in today's economic climate, |
0:47.6 | you have to be thinking about innovating and really approaching your business from multiple |
0:53.8 | fronts each and every day and each and every |
0:56.1 | way that you're marketing and building your brand. The three things that you really want to be |
1:01.1 | putting additional attention on right now are relationships, results, and of course, building your brand. |
1:09.0 | So this is going to help you to do all three. |
1:12.3 | And what's even better about this is both you and your clients are going to benefit from |
1:17.7 | this substantially, which is going to even further solidify your relationship and impact |
1:22.4 | on their lives or business or whatever it is that they're coming to you for. |
1:26.8 | And it's going to leap your |
1:28.0 | business forward pretty substantially as well. So what we have to remember is that we are in a |
1:33.1 | trust recession. And so our strategy needs to change. We need to remember that people are no longer |
1:38.6 | buying just the result that we offer. They're buying the brand itself. They're buying the relationship that they feel |
1:45.4 | like they have with the brand. They're buying the experience, the journey, the process of working |
1:51.5 | with us, and of course, our values. They want to know how we treat our customers. They want to |
... |
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