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Side Hustle School

#1142 - Which comes first: growing a community or selling a product?

Side Hustle School

Chris Guillebeau

Side Hustle, Small Business, Entrepreneurship,, Careers, Entrepreneurship, Business

4.73.3K Ratings

🗓️ 16 February 2020

⏱️ 6 minutes

🧾️ Download transcript

Summary

This listener wants to start a community called “Business Mind Hack.” What comes first—a series of paid monthly challenges, or the community itself?


Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

 

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


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Transcript

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0:00.0

The chicken egg question of online marketing and community building is whether you should

0:09.8

sell products and services right away or begin developing, nurturing, fostering a community

0:15.6

and a group of followers first.

0:17.8

What should you do?

0:18.8

Because ultimately you want to do both, at least if that's your objective.

0:21.8

And the answer, of course, is usually it depends.

0:24.4

But the good news is you can often find the best specific answer for any particular project.

0:29.9

Unfortunately, I think that's the case for today's call it.

0:33.0

This listener wants to start a community called Business Mindhack, which comes first, a

0:37.8

series of paid monthly challenges that his business objective, or at least one of them,

0:42.5

or the community itself.

0:43.5

He also has a question about sending his readers and followers to other resources.

0:47.9

What's the best way to do that?

0:49.7

Welcome to Side Us Little School.

0:50.7

My name is Chris Gillibow.

0:51.7

We're going to deal with that chicken and egg question in just a moment.

0:59.9

My Chris, this is Ylana from Beautiful, sunny San Diego, California.

1:06.1

And I've been listening to your show for the past two months.

1:09.1

A buddy of mine actually told me about your podcast and I've been thinking to launch my

1:12.7

own online business for a couple of years now and finally have been inspired to take

1:16.3

action by listening to Side Hustle School.

1:18.6

So thank you.

...

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