Let's review some of those critical components of your roadmap to launch.

Let's go talk about all this week.

Remember, a business is just a product or a service, a group of people willing to pay for it,

and a way for them to do so.

That's it.

And as you think about that second requirement, the group of people,

the more you learn about them and the more you understand their core needs,

the easier it will be for you to eventually persuade them of your message.

And as essentially what marketing is about, all marketing.

Really, it's persuasion of one kind or another.

If you think about it from the perspective of being a consumer, something that you pay for,

you have to believe that whatever you buy is going to relieve some kind of pain point

or otherwise make you better off than you are now.

Welcome to Side-Asel School. My name is Chris Gilebo.

Today's caller is going through this process, as she seeks to create educational materials

for Dominican Americans or children of Dominican immigrants.

What does she need to know and how should she proceed?

Hi Chris, this is Marlene from New York City.

I just want to say thank you so much for creating the podcast.

It's been really fun listening to everyone's Side-Asel story.

My question is, how do I identify the most logical and financially beneficial stakeholder for my business?

In other words, where do I market my product to?

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