Hey, business building warrior. Welcome to Silent Sales Machine Radio, the podcast. As you know,

if you've been around a while, with a podcast that features hundreds of interviews with successful

e-commerce warriors like you who've built great businesses. We love sharing their stories

so you can be encouraged, equipped, and well prepared for whatever e-commerce is going to

throw at you next based on the experiences of others. We love doing that, but from time to time,

if you've been around a while, you also know we love bringing great partners on the show,

people that we've been impressed with. They've made an impression on us. They're serving

some of your other fellow listeners with excellence, and they've earned their way into the spotlight to get a few more of you, maybe paying attention to their services. And if you read in the description today, and we've got a guy who's going to help us out with accounting and bookkeeping for e-commerce. And I think you're going to really enjoy what we have today. We're going to give you some good tips and strategies as well as a great connection. If you don't have a phenomenal accountant, bookkeeper, and a handful of other services these guys provide, you're going to want to set up an appointment and have a conversation with them. We've been very impressed so far with how they've handled the clients we've sent them and we're excited to expand our relationship. I'm talking about, of course, Mr. Matt Nelson, he's with Master Plan Bookkeeping. Matt, how are you, buddy? Hey, I'm doing great. Thanks for having me on, Jim. Absolutely, man. Excited to dive into this, excited to have a great answer to the question. Who should be helping me with my bookkeeping and accounting? We've got a lot of really good people in this community who have needs in that arena.

So talk me through. Maybe we start here, just a little personal who you are, and then let's

get into Master Plan bookkeeping a little bit and some of the services you provide, give some good

tips and strategies. Balls in your court, man.

All right. Sounds good. Yeah, my name is Matt Nelson.

Started in the tax industry probably about 20 years ago. I'm a little bit older now, so I'm not getting, hey, you're the young guy doing all the stuff anymore. So I've got a little bit of experience

down in my belt. But I've got a family of four kids, so raising them up in kind of entrepreneurship

and, you know, letting them know that, hey, there's, kind of like you're doing with your listeners,

that you got to kind of take the bull by the horns and they're going to have to kind of make

some things happen and not just count on, you know, a job necessarily to pay the bills. So really

trying to teach them

from within our own business and kind of live what I preach that small businesses is key to

people's success. So been doing this business about 20 years now. So started within tax and then

kind of branched off into other avenues within accounting, bookkeeping, payroll, some other

kind of CFOTAC consulting services,

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