#1140: Should you ignore the buy box on Amazon as a seller?
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 12 March 2026
⏱️ 34 minutes
🧾️ Download transcript
Summary
New Amazon sellers (and unwise Amazon sellers) tend to watch too many YouTube videos about selling and quite often become obsessed with "winning the buy box" as their primary strategy on Amazon. This is a huge mistake.
Let's talk about winning SALES instead of just winning the buy box!
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Show note LINKS:
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Transcript
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| 0:00.0 | Hello, business building warrior. |
| 0:03.3 | Welcome to Silent Sales Machine Radio, where we love to feature successful e-commerce |
| 0:09.8 | warriors like you who have built beautiful businesses, people who were not so long ago, |
| 0:16.0 | clueless newbies wandering in the wilderness, but they went on to build a beautiful business using the |
| 0:22.8 | ideas that we teach on this show. That's right. This show features success stories from this show. |
| 0:29.8 | So it's a mix of content and education for e-commerce warriors and Amazon sellers, along with |
| 0:36.5 | the success stories from those who follow the |
| 0:38.4 | advice that we give. And the advice I want to dive into today is the buy box. That's right. It's |
| 0:45.4 | been a while since I talked about the buy box. There's been some new sellers in our community. |
| 0:49.8 | A lot of them coming in lately asking some questions. So I saw a clear a few things up, |
| 0:54.1 | give you an in-depth introduction to what it means to |
| 0:58.9 | understand the buy box on Amazon. |
| 1:02.0 | Now, to set things up just a little bit before we dive into the buy box conversation, |
| 1:07.8 | what is the buybox? |
| 1:09.5 | That's where you're probably sitting if you're brand new, especially, |
| 1:11.8 | what are you talking about, buybox? Why should this matter? Well, if you look at the content on |
| 1:17.4 | YouTube or, you know, Discord groups or other Facebook groups, wherever it is that you're soaking |
| 1:22.9 | up your Amazon education, I'd say about 90 to 95% of the people out there talking about the buybox |
| 1:31.2 | have a very narrow, limited scope. It's like they're looking through a little paper towel |
| 1:38.5 | tube at the buy box issue. And in their perspective, as they look through this little paper towel tube at the |
| 1:46.1 | horizon, is the way to win on Amazon is to win the buy box. You got to win the buy box to win those |
| 1:52.9 | sales. Okay, I can't say that's a false statement, but it's just so over the top limited. Again, |
... |
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