4.6 • 683 Ratings
🗓️ 8 September 2018
⏱️ 21 minutes
🧾️ Download transcript
Full-time traveler and co-founder/product manager at Foxy.io. Back in 2005, Brett needed a way to add custom ecommerce to existing systems.Foxy.io was launched 2 years later, with the hunch that others needed the same. 10+ years later, Foxy has handled billions of dollars in transactions for merchants around the world. When Brett isn't busy with that, you can find him playing bluegrass
Click on a timestamp to play from that location
0:00.0 | Trust your gut. Don't tolerate toxic people. Founded Foxy. Back in it, start off as Foxy Cart. Back in |
0:05.2 | 2006, they've processed now over $2 billion in transaction volume. And while that number is |
0:09.3 | impressive, most of their revenue actually comes from their SaaS model. I've got over 1,000 |
0:12.4 | people between $1,000 and $5,000 paying $20,000 or more per month. So doing between 20 grand a month and 100 grand per month, two percent logo churn per month, |
0:21.0 | which is really low. That's actually super healthy. When they tested customer acquisition in a paid |
0:24.9 | model, they spent about 100 bucks to acquire customer. We're actually north of 100 bucks to acquire |
0:28.1 | customer. Lifetime value north of 50 months with that 2% churn, healthy lifetime value, |
0:32.5 | somewhere around a grand. They do their own calculations, though, on that with their team of 10 based remotely |
0:37.5 | throughout the U.S. and around the world. |
0:39.8 | This is the top entrepreneurs podcast where founders share how they started their companies |
0:45.9 | and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. |
1:00.5 | We went from a couple hundred thousand dollars to $2.7 million. |
1:03.8 | They had no money when I started the company. |
1:05.8 | It was $160 million, which is the size of any IPOs. |
1:09.1 | We're a bit strapped. |
1:10.1 | We have like 22,000 customers. |
1:14.0 | With over five million downloads in a very short amount of time, major outlets like Inc are calling |
1:20.0 | us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's |
1:26.2 | episode. Hello, everyone. My, and here's today's episode. |
1:28.4 | Hello, everyone. |
1:30.5 | My guest today is Brett Floreo. |
1:34.8 | He's a full-time traveler and co-founder product manager at a company called Foxy.io. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.