1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 14 November 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Darci Hether, Rebecca Robinson, and Lacey Michalek Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a mahjong game into multiple projects, and Darci Hether developed systems for building warm relationships with industry professionals. You'll learn the exact referral language that creates psychological responses in past clients, why face-to-face networking beats social media for generating real momentum, and how to turn cold prospects into warm referral sources through strategic events. These aren't theories, they're proven tactics from experienced designers who've seen dramatic results. If you've been hoping referrals will just happen, this episode gives you the actionable roadmap to build relationships that consistently convert into new business. Other Resource Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Stacey Brown Randall’s Newest Book: “The Referable Client Experience” Other Shows Mentioned: AWDB: #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management AWDB: #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience! AWDB: #558: Rebecca Robinson: Provide Value & Create Relationships with Contractors AWDB: #885: Power Talk Friday: Stacey Brown Randall: Generate Business Referrals Without Asking AWDB #220: Darci Hether: Literally The Things I Learned From A Well-Designed Business

Transcript

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0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luann Nigara.com
0:06.5	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.7	know the right interview questions to ask, and implement a thorough evaluation process so you get the right person.
0:20.5	These were developed in collaboration
0:21.9	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.2	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.4	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.6	by investing in the success of your team.
1:07.0	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:13.0	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:19.0	So I know and I understand the challenges you face in running your interior design business.
1:24.6	I also know that your talent alone isn't enough to ensure your success.
1:30.1	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:36.5	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:41.5	moments that I love so much. This isn't fluff.
1:44.7	Nobody has time for that.
1:46.4	Whether you are a new interior designer or a season designer, I am here to help you create
1:51.9	and to manage the kind of interior design firm that you dream of.
1:55.9	It's straight talk and it's action.
1:58.0	Are you ready?
	...

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