1136. From SLP to 7-Figure CEO: Scaling with Strategy, Simplicity & Self-Belief with Jessie Ginsburg

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 5 June 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand?

In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values.

Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs.

You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe.

If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint.

You'll learn:

How Jessie transitioned from a local therapy practice to a global certification business
The hardest (and most important) mindset shift she made to grow
Why creating scalable offers is key to escaping the “time-for-money” trap
How hiring the right support helped her overcome team challenges
The role of faith, resilience, and simplicity in building a million-dollar brand
Why marketing and messaging clarity helped her 10x her impact

Timestamps:

1:45: Jessie’s early days as a speech therapist
7:02: Creating her first scalable offer (and what went wrong)
10:34: The “aha” moment that changed her leadership forever
22:45: Hiring, delegating, and building a team that believes in the mission
28:00: Why simplicity scales (and overthinking kills momentum)
33:12: The ripple effect of believing in your vision

Resources:

Follow Jessie Ginsburg on Instagram: https://www.instagram.com/sensory.slp/
Jessie's Inside Out Sensory Certificate Program: https://www.sensoryslp.com
Join Kelly's Legacy Leaders Mastermind for 7+ Figure Business Owners: https://programs.thebusinessadvisory.com/legacy-leaders
Inquire about consulting with our team 1:1 to grow your business: https://programs.thebusinessadvisory.com/consulting
Follow Kelly on Instagram: @kellyroachofficial

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune
0:24.3	500 executive turned eight-figure entrepreneur. Let's get started. Welcome back to the Kelly Roach show.
0:30.8	So today you are in for a special treat. This is part of our series on doing deep dive case studies
0:37.3	of our seven and eight-fig figure clients that are absolutely crushing it in the marketplace today.
0:43.4	A lot of you have asked, what is actually working right now?
0:48.5	And so in one of our recent workshops, we did a deep dive interview with some of our top performing clients across
0:56.3	different industries, different markets and different price points so that we could not
1:00.8	just tell you what's working in the market today, but really unpack the nitty gritty details,
1:06.5	pull the curtain back, peel the onion back, and help you see what you can use in your business
1:11.6	to absolutely crush it.
1:13.1	Let's get started.
1:14.2	So today I am super excited to invite Jesse Ginsburg to the stage with me.
1:19.9	Hey, Jesse, how are you?
1:21.9	Hello.
1:23.0	So excited to be here.
1:24.4	I'm so happy to have you here.
1:26.7	And, you know, Jesse, it's been such a great journey having
1:30.0	you in our world. And it's not just been a journey of watching you build and grow your second
1:35.9	company, but it's also been a journey of watching you build and grow your family. And I think
1:42.1	the thing that is most extraordinary about you, Jesse, is that you are just
	...

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