1132: Jessica Nelson, Stephanie Lindsey: Using AI to Streamline Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 17 October 2025

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today with Jessica Nelson and Stephanie Lindsey Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that’s changing how potential clients find interior designers. We’re living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google’s AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to searchers, what this means for how you need to structure your content, and the specific steps you can take to ensure AI systems recommend you. From testing your own search results to prioritizing Google reviews in new ways, this conversation covers the practical strategies designers need to implement right now to stay visible in an AI-driven search landscape. Whether you’re getting most of your business from referrals or you’re heavily invested in SEO, this shift affects everyone, and the designers who adapt early will have a significant competitive advantage. LuAnn Nigara, Jessica Nelson and Stephanie Lindsey's Ah-Ha Moments “For us, ChatGPT and custom GPTs are really where it started. We’ve built maybe 50 or 60 of them, from personality analyzers to budget calculators to city code checkers, and we use them every day. It helps us understand clients, understand our team, and communicate better. That’s been transformational for our firm.” - Stephanie More About Jessica Nelson and Stephanie Lindsey Jessica Nelson and Stephanie Lindsey are the designers and co-founders behind AI for Interiors, a platform that helps interior designers use AI tools in ways that actually make their jobs—and their lives—easier. As the founders of Etch Design Group, they’ve experienced firsthand how the right AI tools can give back valuable time and simplify the day-to-day, all without losing the personal touch that makes design so powerful. Jessica blends a background in both IT and design, making her the go-to for AI tools and tech strategy. Stephanie keeps it all grounded in the realities of running a busy, high-touch design studio. Together, they teach practical, real-world ways to use AI—and they’re passionate about helping designers stay in control of their process while working smarter, not harder. Connect with AI for Interiors Website - AI For Interiors Podcast - Apple Podcast Podcast - Spotify YouTube LinkedIn - Stephanie LinkedIn - Jessica Instagram Website - Etch Design Group 100 Lunches Podcast - Apple Podcast 100 Lunches Podcast - Spotify What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies!For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here:Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn NigaraLuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes AWDB #1110: NEW SHOW: Jenna Gaidusek: Mastering AI Tools for a Streamlined Design Business AWDB #950 Overheard: Insights on Hiring Exceptional People AWDB #635 Beth Diana Smith: Refining Process in Your Interior Design Business AWDB #722 How to Incorporate 3D Renderings into Your Interior Design Business AWDB #1099 Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0 Get the Beth Diana Smith Window Works Lunch and Learn Recording Here ⁠Get the Anastasia Harrison Window Works Lunch and Learn Recording Here

Transcript

Click on a timestamp to play from that location

0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luann Nigara.com
0:06.5	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.7	know the right interview questions to ask, and implement a thorough evaluation process so you get the right person.
0:20.5	These were developed in collaboration
0:21.9	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.2	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.4	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success
0:51.6	by investing in the success of your team.
1:07.0	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:13.0	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:19.0	So I know and I understand the challenges you face in running your interior design business.
1:24.6	I also know that your talent alone isn't enough to ensure your success.
1:30.1	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:36.5	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:41.5	moments that I love so much. This isn't fluff.
1:44.7	Nobody has time for that.
1:46.4	Whether you are a new interior designer or a season designer, I am here to help you create
1:51.9	and to manage the kind of interior design firm that you dream of.
1:55.9	It's straight talk and it's action.
1:58.0	Are you ready?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.