It's always really interesting raising money. I think it's an uncomfortable conversation, but as a founder with an idea you have to go in knowing that you are giving people an opportunity to be a part of something so much

bigger and not all money is created equal you really have to find the right partner who is aligned in the vision and roadmap for the years.

Welcome to the Boss Babe Podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving people performance and learning how to balance at all.

I'm Danielle County, president and co-founder of Boss Babe and your host for this episode.

Now today I am interviewing Diana Cohen, founder of Crown

Affair. Now if you're not familiar with Crown Affair, it's actually a high quality hair

care line aimed to help people easily incorporate essentials into their everyday

hair care routine.

Now when we think of self-care, we tend to think of our skincare routine, right?

At least I know I certainly did, but what Diana realized was that most women neglect their

hair when it comes to their beauty routines. So she set out to help women reconnect with her hair by

creating a brand that offers good quality hair

care that's simple and easily accessible to everyone. She really wanted to

disrupt larger industries by creating unique line where each product is designed with intention

and meaning.

And in this interview, Diana will break down her journey of actually identifying a gap in the

market to formulating a product to finally launching her. of actually

a product to formulating a product to finally launching her own

product line.

She'll also give us some insight into her approach

on raising money because we all know, let's face it,

it can actually be all the harder parts of

...