Hey everybody, welcome to How Leaders Lead, where every week you get to listen in while I interview

some of the very best leaders in the world. I break down the key learning so that by the end of the

episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about. Well, my guest today is

Lindsay Chapcoma, and she is the CEO and co-founder of a company called Casted. Their whole mission

is to help businesses understand the return they're getting from podcasts and other amplified

marketing channels.

Now, clearly, you and I both love podcast, and so does Lindsay.

For her, they forge a connection like nothing else can.

And let me tell you, every marketer needs to find ways to connect with customers on that kind of human level.

And so does every leader.

When you focus on connection,

both in your marketing and in your leadership, you're going to unlock a whole new level of

trust and growth in your business. So without further ado, here's my conversation with my good

friend and soon to be yours, Lindsay Chefkima.

Thank you. friend and soon to be yours, Lindsay Chepkima. You know, Lindsay, you are the podcast guru, one of the biggest podcast gurus in the world.

Can you give us any interesting fact toys on podcasts these days?

Oh, my goodness.

There's a reason that the people that are listening here today are listening. It's because as humans, we are hardwired for connection, right?

It's a basic human need. And for businesses, that makes it a basic business need. If we can connect

on a human level, the brands that do so and do so successfully are more likely to thrive. And that's

why podcasts are so strong

...