Today's best of podcast episode is a lot like e-commerce speed dating.

We start with our founders speaking of Helium 10's origin story, then a sneak peek at our new Project X case study,

and then we finish with a successful Amazon selling family that was just simply tired of trading hours for dollars. In a lot of ways, this best of podcast tells the story of Helium 10.

The birth of Helium 10 as a software company can be traced directly to two great guys,

Mani Coates and Guillermo Puyol.

The path they each took to e-commerce and to their eventual meeting was not nearly as direct.

We've all had what we considered at the time to be dead-end jobs.

Well, that's not the case if you're constantly working on getting better and stoking your creative fires.

While I was working at pizza, I was delivering pizzas and something that I did as much as I could was rent books on CD.

So I would be listening to books because I'm working eight, 10, 12 hours a day delivering pizzas.

But I felt like that was a means to an end. So I wanted to

educate myself as I'm working. So I would put any anything about business, marketing, sales,

anything I could get my hands on to continue to educate myself and learn while I was doing

what at that point in time I can see there is dead end.

But you know this rate to whoever is doing that right now.

But to me it was I knew that I didn't want that to be the rest of my life.

I was trying to grow as I was doing it.

It's easy sometimes to look at people who've had success and declare them lucky.

Whether it's on ice rinks, football fields, or in e-commerce, the phrase, the harder you work,

the luckier get is particularly appropriate.

So I told my wife, like, hey, I really enjoy programming.

This is really engaging for me.

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