1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 20 August 2018

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Showpad is the second company Pieterjan has founded. In 2010 he co-founded the mobile development agency, In The Pocket and still serves on its board. Prior to In The Pocket, Pieterjan held senior roles at Netlog and Accenture and holds masters degrees in both Communication Sciences and International Business.

Transcript

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0:00.0	He had a lot of successes, decided to go out on his own in 2011, went to about 400 grand in
0:05.1	AAR before going out and doing their first $1.5 million round. Again, helping enterprises
0:09.9	manage their sales content, their sales communications, really starting on mobile,
0:15.6	which gave them a great beachhead in the space. He's since scaled to 1,000 customers,
0:19.7	paying on average 30,000 ACV. So doing about 30 million
0:22.2	in ARR right now. That's up from about 20 million in ARR just 13 months ago. So healthy growth.
0:26.6	There 70% year-over-year growth. 130% net revenue retention year-over-year, about 5% to 6% gross
0:31.4	revenue churn. So healthy expansion there. CACT to LTV, super healthy ratio for getting
0:36.3	paid back in less than two years.
0:38.8	This is the top entrepreneurs podcast where founders share how they started their companies and got
0:45.4	filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.
0:59.0	We went from a couple hundred thousand dollars to $2.7 million.
1:03.0	I had no money when I started the company.
1:05.0	It was $160 million, which is the size of any IPOs.
1:08.0	We're a bit strapped.
1:09.0	We have like 22,000 customers.
1:12.9	With over 5 million downloads in a very short amount of time, major outlets like Inc
1:18.4	are calling us the fastest growing business show on iTunes.
1:22.1	I'm your host, Nathan Latka, and here's today's episode.
1:27.4	Hello, everybody. My guest today is PJ Broughton. here's today's episode.
1:28.3	Hello, everybody.
1:30.7	My guest today is PJ Broughton.
	...

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