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The Kelly Roach Show

1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5928 Ratings

🗓️ 10 April 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission?

In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. 

Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change.

From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. 

Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption.

If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business. 

Key Takeaways:

  • Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in.

  • The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum.

  • Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps.

  • Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility.

  • Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction.

  • Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition.

  • Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty.

  • Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort.

Timestamps:


02:30 – What Jenni sees in top-performing teams during transition
05:40 – The difference between change and disruption
08:10 – Kelly and Jenni on leading through organizational shifts
11:50 – How to reestablish trust and buy-in when everything changes
14:35 – Jenni breaks down the 4 Dimensions of Leadership
17:20 – Overcommunication as a leadership strategy
20:00 – The importance of rhythm, consistency, and modeling
22:45 – How to anchor culture without clinging to the past
25:30 – Why the CEO sets the emotional tone of the team
28:00 – Coaching through uncertainty while keeping expectations high

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Transcript

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0:00.0

Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less

0:11.4

business and leadership lessons to help you build a sustainable business that scales.

0:17.3

Lead with integrity and create a lasting legacy.

0:21.7

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned eight-figure entrepreneur.

0:27.9

Let's get started.

0:29.0

Welcome back, everybody.

0:30.0

We have Jenny Ketran on the show today, and she is going to be talking to you about why culture matters and how you can get a bigger ROI, grow your business

0:39.3

faster, have more success by investing in the power of uplifting and empowering your team.

0:45.4

Jenny, welcome to the show.

0:47.1

Kelly, thanks so much.

0:48.6

I am so excited to dig into your new book.

0:51.0

For anyone that listens to the show, you guys know I am obsessed with building

0:54.3

unstoppable teams. I love the environment and the culture of bringing amazing people together.

1:02.1

And I truly feel that for entrepreneurs, there's nothing more critical than having a

1:06.5

cohesive and elite top performing team. And Jenny, as we were chatting, getting on the call today,

1:12.3

I was sharing that I still feel that culture feels a bit intangible to people. They don't really

1:17.1

understand how it impacts the functionality of their company. So first of all,

1:21.4

want to start by talking about how did you arrive at this focus on culture?

1:28.2

And then let's talk about in specific terms for all of our business drivers, what the ROI is of building great culture in your company.

1:37.6

Yeah, so good.

1:38.3

Well, it was kind of an accident for me, Kelly, because I was your typical hyper-driven, you know, first-born A-type overachiever who was a

1:46.5

bulldozer in my early days of leadership. And I worked in the music business in Nashville, Tennessee,

...

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