If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. 

We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates.

We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025.

In This Episode, You’ll Learn:

• Why even seasoned launchers hit a wall – and what to do about it
  
  

• How co-working sessions can warm your audience and boost buying behavior
  
  

• The psychological barriers buyers are facing in a trust recession—and how to break them
  
  

• What the Dream 1000 strategy is and how it feeds your launches AND daily sales
  
  

• Why your database is more important than your email list
  
  

• How to lower ad spend without sacrificing top-of-funnel growth
  
  

Timestamps:

• 0:30 – Why this episode matters if you want better launches & ROI
  
  

• 0:57 – The myth of “set it and forget it” launching
  
  

• 1:47 – What most people do wrong when launch results drop
  
  

• 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works
  
  

• 4:53 – Does live launch still work in 2025? Here’s the truth
  
  

• 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate
  
  

• 8:35 – The power of momentum: why “getting people into action” is everything
  
  

• 10:21 – What made the co-working sessions a game changer
  
  

• 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000
  
  

• 12:36 – Why your database is your true list of buyers
  
  

• 13:25 – What AI can’t replace: relationship capital
  
  

• 14:30 – How Dream 1000 became a surprise boost to launch performance
  
  

Resources:

• Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172 

• Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 

• The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.