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The Kelly Roach Show

1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 14 April 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.

In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.

From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend. 

If you want your business to grow in a slower economy, this episode gives you the playbook.

Key Takeaways:

  • Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.

  • The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.

  • Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.

  • Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.

  • Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.

  • Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.

  • Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Transcript

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0:00.0

Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less

0:11.4

business and leadership lessons to help you build a sustainable business that scales.

0:17.3

Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune

0:24.3

500 executive turned eight-figure entrepreneur. Let's get started. Welcome back, everyone. Today,

0:30.8

we are diving in to talking about how market shifts need to be guiding your business decisions in the landscape of today.

0:40.3

So this episode is especially important if you run mid or high ticket service businesses.

0:49.3

And this is going to be crucial for you to think strategically at a higher level, at a systems level,

0:56.0

about how you are designing your go-to-market strategy for the remainder of this year and probably into pretty deep into next year as well.

1:05.9

So it's no secret that not only has the economy, radically shifted consumer mentality has transformed,

1:16.8

and internet marketing has moved into a new phase of maturity. So when you put all three of

1:24.7

these together, it is the trifecta of a market slowdown for small businesses.

1:30.9

And if you look at all the statistics, all the numbers, all the data, you can see that this is

1:37.3

the case everywhere. You see this with your peers and colleagues. You see this in the coaching

1:42.7

programs and courses that you're in.

1:45.2

You see it in your own business, right? And what's really, really important in situations like

1:50.8

this is to recognize that in every market, in every economy and in every climate, there's going

1:57.9

to be winners. There's going to be winners and there's going to be losers.

2:07.3

And it's always going to be the winners that adapt, number one, acknowledge number two,

2:13.6

and reset and reload, number three. And, you know, I think that a lot of people don't want to acknowledge what's going on because they want to stay in a state of optimism. And they think

2:19.8

that if they don't acknowledge what's going on and they don't talk about what's going on,

2:23.4

it won't be what's going on. You know, we've all been taught as entrepreneurs how important it is

2:28.2

to create our own economy. And trust me, I am such a firm believer of that mentality.

...

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