#112: 5 Ways to Legally Protect Your Online Business

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 25 May 2016

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!

I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.

Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.

Familiarize and empower yourself with these essential insights here.

Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you:

Understand what you must have signed by every client
Know the difference between what contract you need for a client versus what you need from your online course members
Protect yourself against someone using your content incorrectly
Learn how to protect the content on your website
Create a clear plan for your privacy policy—and discover who needs to see it

Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.

We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!

You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.

Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.

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Transcript

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0:00.0	You're listening to the online marketing made Easy Podcast episode number 112.
0:07.0	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:14.0	And now your host, Amy Porterfield.
0:18.0	Welcome back to another episode of the online marketing made Easy Podcast.
0:31.0	I'm your host, Amy Porterfield. Thank you so very, very much for tuning in.
0:36.0	Now today we are talking about all the legal stuff that you need to know to protect your online business.
0:43.0	And I know the legal stuff can definitely be scary for some of us.
0:48.0	Almost all of us are confused at the legal stuff at some point or another.
0:53.0	And many of us find this topic very boring. Like who wants to talk about policies and contracts?
0:59.0	Most everyone will say no to that, right?
1:02.0	However, because we love to talk about the sexy stuff, the sales funnels, the Facebook ads, the webinars, the online courses,
1:11.0	if we want to talk about that, we've got to make sure that everything we're doing to create those things in our business are protected.
1:19.0	And that's why I thought this episode was so very valuable.
1:23.0	Now I am not a legal expert by any means. And so I had to go out and find a really good expert to come on the show and break it down for us.
1:33.0	Now what's funny about this interview is that I usually record the intros after the interviews.
1:38.0	And so one thing I can tell you is at the beginning of this interview, I felt like I was a little scattered all over the place.
1:44.0	And what I love about my guest is she picked up on that and she zeroed in and she said, okay, I'm going to lay out the five areas that you need to pay attention to to protect your online business.
1:54.0	And I thought, hell, Alu, yeah, I love a girl with a list. So Jenna gets right to it.
1:58.0	So to back up a little bit, my guest is Jenna Schingel-Jaffy. She used to be a corporate lawyer.
2:05.0	And then got the entrepreneurial bug like so many of us. And she started her own online business.
2:11.0	Now I'll let her share her story with you because we get into that right at the beginning.
2:15.0	But what I'll say is that I love that she has a nice mix of one-on-one consulting for the legal stuff.
	...

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