You're listening to the online marketing made easy podcast number 111.

Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.

Well, hey there Amy Porterfield here and welcome to another episode of the online marketing made easy podcast so very thrilled that you've tuned in.

Now today we are talking all things Facebook live and I am excited about this.

So if you've been following me for a while you know that I do not love video and really specifically I do not love live video because it makes me nervous.

There are so many opportunities to mess up and the technology getting wonky and not working out and it just makes me on edge the whole time.

Well, that is until now you will be very surprised to hear that I actually love Facebook live.

I do so let's back up a little bit and then I'll tell you why I love it.

For those of you who are not familiar with Facebook live just yet on your Facebook page and in Facebook groups most people now have the ability to jump on their mobile phone and instead of posting let's say an image or some text.

You actually will see a little icon that looks like a wireless icon and you can click it and you can broadcast live from let's say your smartphone or your iPad into your Facebook page or into a Facebook group and so people are actually seeing you their lives.

Now I know some Android people still do not have access I was with somebody at an event just recently and she loves using periscope and she wants to use Facebook live so very bad but she's on an Android and we tried everything and she really does not have access yet.

But then I've seen other people with androids that have access so it's a little bit weird you want to definitely update all of your settings and update the app on your smartphone and then give it a try.

But really specifically what I want to say is that Facebook live is definitely a game changer and I can't believe I'm saying that and I can't believe I'm saying I actually love it because of all my trepidation with live video.

But I do and here's a few reasons why one I am definitely a marketer and I like to be strategic with how I run my business and when I realized that doing a Facebook live broadcast on my Facebook page was going to get me that much organic reach over a typical post right away I was sold right away I said okay me put all your fears away with video stop being so critical of yourself and look at these numbers this is what I said to myself.

And what I saw was that let's say a post might get a few thousand people in terms of organic reach but a video depending on the time of day I've been playing with that recently but the video actually the live video actually would get like a hundred thousand people in organic reach and then the replay plays on on your Facebook page and that would get let's say 50 thousand more people in terms of organic reach now that doesn't really work.

Now that doesn't mean that many people are watching it but I'm getting out into the news feed far more often and with a bigger reach than I ever have with anything I've ever done on my Facebook page and just recently I've started to put a bigger focus on coming back to my Facebook page focusing on me engagement focusing on the reach it's something I kind of moved away from as we've been launching our last product and working on our last product.

So I've been paying attention to that and so when I saw the organic reach with Facebook live video I thought oh I've got to do this and I've got to do it consistently now I have a guest on the show today because I had a unique situation where I was at social media marketing world in San Diego a little while back and the focus of that event if you were there you would know this for sure but the focus of that event was all about Facebook live.

And so I sat in on some sessions all about Facebook live and I kind of learned the lay of the land it's not complicated at all I promise you will link to a really good article of how to get started with Facebook live in the show notes but also I was in the hallways just kind of chatting and networking with people and I ran into Kim Garst now I know of Kim Garst boom social for a long time now and I know that she does amazing things online however I had never met her in person.

So I stopped to say hello and we started to chat and I said I think I'm going to start doing Facebook live and she said oh girl you got to be doing Facebook live and then she started to tell me of all the success that she's had with live streaming on periscope and now Facebook and she was the one who first introduced this whole idea of the organic reach just skyrocketing when you use live video on your page and she also shared with me some of the rather.

And I've never seen a new boost that she's been seeing since doing live streaming video and we're talking hundreds of thousands of dollars in revenue boost from her live streaming experience and that really peaked my interest and so I started to research it more and more and more and then I said no more researching no more thinking about it no more getting nervous just do it so the minute I came back from social media marketing world I posted on my Facebook page and I said I'm going live on this.

So that's the real estate and let me give you a little hint what I did is I went live in my own Facebook group first with a small group that I knew they'd be very patient with me and very kind if I messed up so if you are part of my private Facebook group for my B school bonus members then you were a part of this so thank you.

I'm going to go to that group and I said listen guys I've never done Facebook live before I'm a little nervous to do it and I was wondering if I could experiment with all of you if I jump on at noon tomorrow if some of you are in this group at that time could you jump on with me and let me know if you can hear me okay and let me know about the experience and I want to see what the comments look like and all that good stuff so I was fully transparent with a really small group I have and they were amazing and so I got to get the lay of the land before I went live on my own.

...