You're listening to the online marketing made easy podcast episode number 113.

Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.

Welcome back to another episode of the online marketing made easy podcast. I'm your host Amy Porterfield. Thank you so very much for being here.

Now today's episode is part one of a two part series and we are going to talk about creating your sales page something that truly can make or break a launch.

And I talked to my team about this and we all agreed that there's a lot to cover that I actually wanted to break it up into two episodes.

The first episode is going to be all about the art of creating a brilliant sales page. And I'm going to share with you what I've actually learned from my own copyrighter,

and you can see that I'm going to share with you what I've learned from my own copyrighter, but I'm going to share with you what I've learned from my own copyrighter,

and we're talking directly to them and this is exactly what they need to hear. And then next week we're going to transition into part two, which is the science of a brilliant sales page.

And in that episode I actually brought in I already recorded it. I did this a little bit backwards. I brought in my good friend Melanie Duncan.

And the reason I did that is because Melanie knows a lot about sales pages. She knows what goes into them, why to set them up in a certain way like there's a flow to your sales page.

She knows the core elements that need to be in that sales page. I have seen many, many high converting sales pages that Melanie has created.

And I thought she'd be perfect to bring on to the show to talk about all of those elements and get really into detail into the most important ones.

So that's going to be in next week's episode number 114. So today we'll talk art next week, we'll talk science. And really you're going to get a complete picture of how to create a brilliant sales page.

Now when I talk about the art of a sales page today, I'm going to give you four questions that you need to ask yourself before you even sit down to start writing the copy for your sales page.

And I'm also going to give you the four core points that every sales page must include. Now because I'm going to give you so much information, I don't want you to be taking copious notes and you're likely busy doing something you might be working out right now or on a train or in the subway or whatever you're doing, you don't got time for notes. I get it.

So what I've done is I've taken those four questions and the four core points of every sales page and I put them into a one page cheat sheet. So I've already done the heavy lifting for you. It is waiting for you right now.

I want you to go to Amy Porterfield dot com forward slash 113 download or just text the phrase 113 download to the number 3 3 4 4 4.

So either go online or text me. I'll send it to you right away. Now a quick word of advice. If you're anything like me, you might think, oh, I'll just wait to grab it when I'm ready to write my next sales page.

I don't want you to do that because like I said, if you're anything like me, you're going to totally forget what episode to go back to to get this free cheat sheet for your sales page creation.

Do it now. Save it and then it will be ready for you when you need it next time. So again, Amy Porterfield dot com forward slash 113 download, grab it, save it, use it when you actually really need it for your next sales page.

Okay, now one more thing before we dive in a quick word about this week's sponsor.

Before we dive in, this episode is sponsored by fresh books. Now I absolutely love sharing knowledge about how to grow your business, but having the right tools in place to manage your growth is also key, which is why you need to know about fresh books if you are currently a freelancer, a coach or a consultant.

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