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SaaS Interviews with CEOs, Startups, Founders

1119 "Channel partners gave us 200,000 customers, $40m ARR"

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 17 August 2018

⏱️ 22 minutes

🧾️ Download transcript

Summary

I'm an entrepreneur and co-founder of SoloSEO, the leading provider of DIY Website Marketing and SEO Tools. I live in Washington state and enjoy racing (triathlon, ironman, marathon, and spartan) and being adventurous with my 4 kids (hiking, backpacking, and camping).

Transcript

Click on a timestamp to play from that location

0:00.0

This is it would have focused on one thing.

0:01.8

Launched this company back in 2005 and has resisted the urge to raise or sell with his partner, Aaron,

0:07.4

and their third partner coming out of EIG after he sold Bluehost to them.

0:10.9

The company is now serving over 200,000 customers.

0:13.8

They've amassed that amount of customers, mainly relying on channel partnerships with hosting companies.

0:18.8

Each of those customers pay on average 20 bucks per month

0:21.0

at a minimum, so about $4 million per month there and revenue or about $50 million annually.

0:25.3

Obviously, a big cost is the cut back to the channel partners, but still healthy. 30% logo churn

0:29.9

annually, maybe up to 40%, depending on the cohort. Healthy LTV at about $480.00. Super, super high

0:36.5

revenue per employee, which I love.

0:37.6

They've done all this very efficiently with a team of 12, totally bootstrapped up there in Seattle.

0:42.9

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

0:59.3

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. We went from a couple hundred thousand dollars

1:05.5

to $2.7 million. I had no money when I started the company. It was $160 million,

1:10.3

which is the size of any IPOs.

1:12.1

We're a bit strapped.

1:13.1

We have like 22,000 customers.

1:17.0

With over 5 million downloads in a very short amount of time,

1:21.2

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:26.1

I'm your host, Nathan Latka, and here's today's episode.

1:30.8

Hello, everyone.

1:31.6

My guest today is Michael Jensen.

...

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