launched his company back in 2011 now at 17 people based in Vancouver helping events more

effectively manage and fill their events and remark it to fans to keep them engaged over the long

term serving about 250 customers paying a grand ish per month so 250 grand per month right now on

a revenue that's about 80% pure SaaS and then about 20% is some ad spend fees there less than five percent

gross churn annually that's on a revenue basis paying about three to five grand to acquire a customer

getting that back in under six months this is the top entrepreneurs podcast where founders share

how they started their companies and got filthy rich or crash and

burn. Each episode features revenue numbers, customer counts, and other insider information that

creates business news headlines. We went from a couple of hundred thousand dollars to two point seven million.

I had no money when I started the company. It was a hundred and sixty million dollars,

which is the size of any IPOs. We're a bit strapped. We have like a 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing

business show on iTunes. I'm your host, Nathan Latka, and here's today's episode.

Hello, everybody. My guest today is Darshan Kaler. He is the CEO and founder behind a company

called Tradable Bits, which helps music and sports brands know their fans and market smarter. Their fan data platform is built for one purpose to create the best

possible fan experience. Music festivals and sports teams trust them to collect, analyze, and

activate their fan data at scale. Increasing ROI with automated personalization. Darshana,

are you ready to take us to the top?

All right. Sounds good. All right. So tell us more about what the company does and how do you price this

thing. How do you make money? Well, first of all, it's its main purpose in life is to really understand

the fans that actually go through to sporting games or go to a festival or a concert.

...