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SaaS Interviews with CEOs, Startups, Founders

1118 CEO: How I Bootstrapped to $3m in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 16 August 2018

⏱️ 16 minutes

🧾️ Download transcript

Summary

Tradable Bits helps music and sports brands know their fans and market smarter. Their fan data platform is built one purpose: to create the best possible fan experiences. Music festivals and sports teams trust them to collect, analyze and activate their fan data at scale - increasing ROI with automated personalization.

Transcript

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0:00.0

launched his company back in 2011 now at 17 people based in Vancouver helping events more

0:05.6

effectively manage and fill their events and remark it to fans to keep them engaged over the long

0:10.7

term serving about 250 customers paying a grand ish per month so 250 grand per month right now on

0:15.5

a revenue that's about 80% pure SaaS and then about 20% is some ad spend fees there less than five percent

0:22.1

gross churn annually that's on a revenue basis paying about three to five grand to acquire a customer

0:26.6

getting that back in under six months this is the top entrepreneurs podcast where founders share

0:35.5

how they started their companies and got filthy rich or crash and

0:40.6

burn. Each episode features revenue numbers, customer counts, and other insider information that

0:48.5

creates business news headlines. We went from a couple of hundred thousand dollars to two point seven million.

0:54.8

I had no money when I started the company. It was a hundred and sixty million dollars,

0:58.4

which is the size of any IPOs. We're a bit strapped. We have like a 22,000 customers.

1:05.0

With over five million downloads in a very short amount of time,

1:09.2

major outlets like Inc are calling us the fastest growing

1:12.1

business show on iTunes. I'm your host, Nathan Latka, and here's today's episode.

1:19.0

Hello, everybody. My guest today is Darshan Kaler. He is the CEO and founder behind a company

1:24.2

called Tradable Bits, which helps music and sports brands know their fans and market smarter. Their fan data platform is built for one purpose to create the best

1:33.0

possible fan experience. Music festivals and sports teams trust them to collect, analyze, and

1:37.6

activate their fan data at scale. Increasing ROI with automated personalization. Darshana,

1:43.2

are you ready to take us to the top?

1:44.9

All right. Sounds good. All right. So tell us more about what the company does and how do you price this

1:49.7

thing. How do you make money? Well, first of all, it's its main purpose in life is to really understand

1:55.9

the fans that actually go through to sporting games or go to a festival or a concert.

...

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