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SaaS Interviews with CEOs, Startups, Founders

1117 $3m Agency to $20k MRR SaaS, Here's How

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 15 August 2018

⏱️ 14 minutes

🧾️ Download transcript

Summary

I'm the founder and CEO at FunnelEnvy a startup solving B2B website and marketing optimization challenges with a SaaS platform. Arun and his team have optimized websites for some of the largest brands in the world. An engineer and serial entrepreneur, Arun wants to transform the way marketers experiment.

Transcript

Click on a timestamp to play from that location

0:00.0

Slowed down and enjoy back in 2013, launched an agency, grew up to a couple million bucks in revenue before just two years ago,

0:06.4

launching and really starting to think about a SaaS product related to funnels and optimization for B2B folks, not B2C folks, which obviously there's a lot of competition there already.

0:14.5

He's scaling it. He's upselling agency customers on the SaaS product. They've done that to seven so far, paying on average and minimum

0:20.9

30 grand per year on those deals. So they're doing, call it 20 grand per month right now. That's

0:25.4

just the pure play SaaS revenue. Obviously, they have cash from the agency fueling the growth

0:29.6

of this side of the platform. Too early on many of the economics, their team of 15 remote with

0:34.2

him, Arun based in California. This is the top entrepreneurs podcast

0:40.1

where founders share how they started their companies

0:42.8

and got filthy rich

0:44.3

or crash and burn.

0:48.1

Each episode features revenue numbers,

0:51.1

customer counts,

0:52.3

and other insider information

0:53.9

that creates business news headlines.

0:57.0

We went from a couple hundred thousand dollars to 2.7 million.

1:01.0

I had no money when I started the company.

1:03.0

It was $160 million, which is the size of any IPOs.

1:06.0

We're a bit strapped.

1:07.0

We have like 22,000 customers.

1:19.7

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

1:23.6

I'm your host, Nathan Latka, and here's today's episode.

1:25.9

Hello, everyone.

...

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