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SaaS Interviews with CEOs, Startups, Founders

1112 150 Pay Him $3m For Content Marketing at Scale

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 10 August 2018

⏱️ 22 minutes

🧾️ Download transcript

Summary

Joe Griffin is the CEO of ClearVoice, a content marketing platform and talent network that he co-founded in 2013. He has served in executive roles at Web.com and iCrossing, and has founded multiple companies. Joe has employed more than 500 SEO, social media, and content marketing experts over his career, and actively speaks and writes for major media outlets.

Transcript

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0:22.2

In between those transitions, take some time. Go to, you know, go to Bali for a month and hang out in the monkey forest and go work at the co-working spaces with the sugar-filled coffee, right? All right. There you guys out from Joe Lundt, clear voice back in 2013. Start as an agency, which he kind of pivoted into what it is today. Again, helping do content at scale with about 150 customers paying on average 20 grand per year. That's ACV. So doing about call it 200, 250-ish per month right now. Hoping to break that 5 million AR mark by the end of the

0:27.2

year, growing over 100% year over year. Cactel TV is really healthy, paying less than 20 grand

0:32.6

to acquire these customers who stay and are worth well over 80 grand to him. So payback is also

0:36.9

healthy at less than 12 months with his team of 25.

0:40.7

This is the top entrepreneurs podcast where founders share how they started their

0:46.3

companies and got filthy rich or crash and burn.

0:52.0

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

1:01.0

We went from a couple of hundred thousand dollars to $2.7 million.

1:04.0

I had no money when I started the company.

1:06.0

It was $160 million, which is the size of any IPOs.

1:10.0

We're a bit strapped.

1:10.9

We have like 22,000 customers.

1:14.9

With over 5 million downloads in a very short amount of time,

1:19.1

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:24.0

I'm your host, Nathan Latka, and here's today's episode.

1:28.7

Hello, everybody. My guest today is Joe Griffin. He's the CEO of a company called Clear

1:32.9

Voice, which is a content marketing platform and talent network that he co-founded in 2013.

1:37.6

He served in executive roles at web.com and Icrossing and has founded multiple companies.

1:42.5

He's employed more than 500 SEO, social media, and content marketing experts over his career

1:46.7

and actively speaks and writes from major media outlets.

1:49.9

Joe, are you ready to take us to the top?

1:51.8

Yes, sir.

...

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