111. How To 10x Launch Engagement With Norby’s Tools For Creators & Brands

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 11 October 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you receive our weekly podcast texts on Mondays, then you have today’s guest to thank for keeping you up to speed. Sam Safer is co-founder and COO of Norby, a venture-backed startup building the marketing stack for creators, community leaders, and emerging brands. Although she is currently changing the social tech space for creators, her resume spans working for startups like Bulletin and legacy brands like the V&A and The Metropolitan Museum of Art, as well as many entrepreneurial endeavors pre-Norby, including a published book, a sales and marketing agency, AND her own fashion jewelry line. Today Sam will be sharing how creators & brands use Norby’s innovative social tools to 10x the number of people participating in their product launches, skyrocket their click-through rates in their link in bios, and get their community to spread the word for them through Norby’s referrals feature. Connect with Sam: Sign up for your 2-week free trial! Check out Norby! @samerinsafer Instagram: @bynorby Twitter: @bynorby Tik Tok: @bynorby Brands featured in case studies: Harper Sage Norby link harpersage.com Sad Girls Club Norby link sadgirlsclub.org Bulletin Norby link bulletin.co If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Keebuckle CEO podcast, episode 111. If you receive my weekly podcast text on Mondays,
0:06.8	then you have today's guest to thank for keeping you up to speed. Sam Safer is co-founder and
0:11.9	C.O. of Norby, a venture-backed startup building the marketing stack for creators, community
0:17.2	leaders, and emerging brands. Although she's currently changing the social tech space for
0:21.8	creators like us, her resume spans working for startups like Bulletin and Legacy brands like the
0:27.3	VNA and the Metropolitan Museum of Art, as well as many entrepreneurial endeavors pre-Norby,
0:33.3	including a published book, a sales and marketing agency, and her own fashion jewelry line
0:38.6	all under her belt. Today, Sam will be sharing how creators and brands use Norby's innovative
0:44.2	social tools to 10x the number of people participating in their product launches, skyrocket
0:49.8	their click-through rates and their link in bios, and get their community to spread the word for them
0:54.5	through Norby's referrals feature.
1:04.0	Welcome to the CIPA to CEO podcast. I'm your host of marketing minimalist, Ellen Yin.
1:09.2	I'm a first generation Asian American founder
1:11.9	who profitably grew my business to $1 million by age 26 with no funding or debt. Now I'm on a
1:19.0	mission to share what I've learned to help you scale your own impact and income. Whether you're
1:24.2	trying to escape an actual cubicle or breaking out of a figurative box that has kept you stuck,
1:29.5	we're giving you access to the best and brightest minds in business on our show every Monday.
1:34.8	Listen in as these leaders impart their wisdom, inspiration, and encouragement to empower you to become the CEO of your dream business and life.
1:53.4	Hey, Sam, I am so thrilled to have you on the show today. Welcome.
1:57.9	Thank you so much. Thank you so much for having me. I've been looking forward to this.
2:05.2	Me too. So the first thing we start with on every episode is what is your cubicle to CEO story?
2:09.8	What is that moment in time where you took the leap from employee to entrepreneur?
	...

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