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SaaS Interviews with CEOs, Startups, Founders

1109 Latin America Content Marketing SaaS Company Breaks $12m in ARR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 7 August 2018

⏱️ 14 minutes

🧾️ Download transcript

Summary

Diego Gomes is the co founder of Rock Content, the leading content marketing platform in latin america. On my spare time I like to blog about SaaS at http://saasholic.com, support founders and do some small angel investments in SaaS
I also co authored the Brazil SaaS Landscape Research and the Brazil Startup report.

Transcript

Click on a timestamp to play from that location

0:00.0

He wishes he knew more about SaaS back in 2013. Today, they're over $10 million in revenue.

0:05.2

They think, he thinks they'll break 15 million here in 2018. That's up from 7 million run rate in June of 2017.

0:12.4

So healthy growth. They've got over 1,500 customers paying call it 7 grand a year. Over 72% annual

0:18.1

revenue retention. CAC is about 2 grand, payback 6 to 8 months.

0:22.2

They've got a team of 300 people in Brazil, Mexico,

0:24.7

and other remote locations just raised just $2 million.

0:27.8

I love the growth with that little amount raised.

0:30.9

This is the top entrepreneurs podcast where founders share how they started their companies

0:36.8

and got filthy rich or crash and burn.

0:42.2

Each episode features revenue numbers, customer counts, and other insider information that

0:48.5

creates business news headlines. We went from a couple of hundred thousand dollars to two point seven million.

0:54.8

I had no money when I started the company. It was a hundred and sixty million dollars,

0:58.3

which is the size of any IPOs. We're a bit strapped. We have like a 22,000 customers.

1:05.0

With over five million downloads in a very short amount of time,

1:09.2

major outlets like Inc are calling us the fastest growing

1:12.1

business show on iTunes. I'm your host, Nathan Latka, and here's today's episode.

1:19.1

Hello, everyone. My guest today is Diego Gomez. He's the co-founder of Rock Content, a leading

1:24.3

content marketing platform in Latin America. In his spare time, he likes to

1:27.7

blog about SaaS at SaaShollic.com to support founders and do some small angel investments in SaaS

1:33.3

businesses. He also co-authored the Brazil SaaS landscape research and the Brazil startup report.

1:38.4

Diego, are you ready to take us to the top? I'm ready. All right. Let's dive into rock content

1:43.3

first, then talk more about your SaaS report.

...

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