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Real Estate Rockstars Podcast

1105: The Full Fee Agent: Why You Should Always Charge Your Worth – Steve Shull

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 19 December 2022

⏱️ 61 minutes

🧾️ Download transcript

Summary

Are you discounting your services in order to get deals done? Listen to today’s podcast and learn why you should always charge what you’re worth. Real estate veteran Steve Shull, coauthor of The Full Fee Agent, outlines proven techniques for getting your full fee on every transaction. Steve also shares his no-nonsense approach to prospecting, the one thing it takes to succeed in real estate, and the best tool for any type of negotiation: tactical empathy.

Transcript

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0:00.0

Real estate is not rocket science.

0:07.0

And every day agents are trying to complicate a business that's not complicated. It's not complicated. What real estate is in the

0:18.0

end is a battle for consistency. That's what real estate is and the thing you get paid most for in real estate is not being smart

0:29.2

It's not being creative. It's being consistent.

0:33.7

So the question is this.

0:38.8

How do most agents find the secrets to succeed in today's competitive real estate market, especially when the top agents

0:44.8

are keeping those secrets themselves.

0:46.7

That's the question, and this podcast will give you the answer.

0:50.3

Hi, I'm Aaron and Mujostakeake, and welcome to Real Estate Rockstars. This is Aaron Amuche Steggy. Hey, I think you guys are really going to like today's chat. I've been talking for a few minutes already with Steve Scholl.

1:13.5

So Steve is an author.

1:16.0

He's a real estate coach, he's a former real estate agent.

1:19.3

He's got to talk a lot about a new book they have coming out. And maybe it's already out and I'm excited to learn that journey so Steve how's it going

1:27.3

It's going great. Thank you for having me today. Yeah, where are you living where Where am I calling you in from?

1:34.0

I live in Southern California, West Los Angeles, to be exact, and have been out here for over 30 years.

1:42.0

All right. been out here for over 30 years.

1:43.1

All right.

1:44.1

I used to, I previously lived in Northern California.

1:46.7

I went to school down in San Luis Obispo.

1:49.2

So I was close to LA for a long time

1:51.8

and the only thing my family misses the weather more than anything in the world all the time.

1:56.5

They say why can't we be back in in California?

1:59.0

Yes.

...

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