1105. 5 Winning Sales Trends For 2025 That We're Doubling Down On For 2026
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 12 January 2026
⏱️ 12 minutes
🧾️ Download transcript
Summary
In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026.
From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches.
If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.
TIMESTAMPS:
00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026
01:03 – 02:18: Why longer livestreams convert better
02:19 – 03:32: Live-only bonuses (and how they work best)
03:33 – 04:45: selling with signature systems
04:46 – 05:55: how a single-page framework can dramatically increase conversions
05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds)
07:11 – 08:35: The most underutilized channel right now
08:36 – 10:05: Why single-day paid intensives outperform long launches
10:06 – 11:20: Your scalable sales ecosystem
11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive
RESOURCES:
- Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert
- Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/
- Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news
-
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
Transcript
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| 0:00.0 | Welcome to The Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less |
| 0:10.6 | business and leadership lessons to help you build a sustainable business that scales, |
| 0:16.3 | lead with integrity, and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 |
| 0:24.0 | executive turned eight-figure entrepreneur. Let's get started. Today on the podcast, we're talking |
| 0:31.8 | about five trends for selling that absolutely crushed it in 2025 that we're going to be bringing with us in |
| 0:38.7 | 26. The first strategy that really came to light in 2025 is that extended selling on |
| 0:46.9 | live streams absolutely crushed it. Obviously, we know that live selling, live launching, |
| 0:53.4 | and live streaming has always been |
| 0:56.0 | and will continue to be since coming to the market the top way to collapse time and |
| 1:02.8 | accelerate the speed of trust. But we also saw that during a trust recession, that people |
| 1:07.9 | take longer to make a decision. People think about it. They have to hear |
| 1:12.5 | it more times. They have to work through their own what's going on in their mind at the time that |
| 1:18.4 | they're hearing what you're sharing. And so absolutely, we found that staying on longer, |
| 1:26.0 | repeating the offer more times, and actually giving people time to take action |
| 1:32.1 | while present there on the live converted very well in 2025. So one trend we will be carrying |
| 1:40.2 | with us into 2026 is being flexible and fluid on the end times of lives, repeating the offer |
| 1:47.7 | more times, presenting the offer earlier on in the session, and creating space and time for people |
| 1:54.0 | to actually take action in real time. And this goes hand in hand with the second key trend that really emerged in |
| 2:02.1 | 2025 with selling and scaling sales, which was that people respond to live only bonuses |
| 2:09.1 | in an insane way when it's the right offer with the right bonus at the right price. And I say that |
| 2:17.3 | because let me remind you that you |
| 2:19.5 | need to utilize different selling techniques and different psychological triggers when you're |
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