110: Jeffrey Zurofsky, Restaurateur & Star of Bravo's Best New Restaurant

So Money with Farnoosh Torabi

Farnoosh Torabi

Business, Entrepreneurship

4.7 • 2K Ratings

🗓️ 1 May 2015

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

His name is Jeffrey Zurofsky. You may have heard of him. He is an incredibly talented chef and a successful restauranteur who broke into the New York City restaurant scene after graduating from college. He, along with his business partner Tom Colicchio, co-founded the gourmet sandwich chain Wichcraft plus the fine dining restaurant Riverpark and its innovative accompanying urban farm in New York City. Jeffrey also co-hosts the Bravo TV series, "Best New Restaurant," where he helps new restauranteurs learn how to navigate the realities of their businesses under pressure. We are going to talk a lot about those realities and how young budding restauranteurs and chefs can break into this very, very tough industry and build thriving businesses. Additionally we also talk about secrets to saving money when food shopping so you and I can save money at the grocery store and how to put the best quality foods in our carts for the least amount of money, the biggest mistake startup restaurant owners make, and how he recovered from his biggest financial mistake. All that and much, much more!

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Transcript

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0:00.0	So Money episode 110, Jeffrey Zorowski.
0:04.0	You're listening to So Money
0:07.0	with award-winning Money Guru Farnu
0:08.0	Farnou Schorabi.
0:09.0	Each day get a 30 minute dose of financial inspiration
0:12.0	from the world's top business minds, authors, influencers, and from Farnus herself.
0:18.0	Looking for ways to save on gas or double your double coupons?
0:22.0	Sorry, you're in the wrong place. save on gas or double your double coupons?
0:22.6	Sorry, you're in the wrong place.
0:24.7	Seeking profound ways to live a richer, happier life.
0:28.1	Welcome to So Money.
0:29.8	Hey, welcome back to So Money, everyone. Happy Friday. I'm your host,
0:36.6	Farnoosh Terabi. If you are a foodie like me and love to go to
0:41.3	restaurants, not just for the food but also for the
0:43.8	overall experience or entertainment as it is these days. Today's guest is
0:48.2	not going to disappoint. His name is Jeffrey Zerofsky. You may have heard of him.
0:52.4	He is an incredibly talented chef and a successful restaurateur who broke into the
0:57.4	New York City restaurant scene after graduating from college he along with
1:02.2	business partner Tom Kolecio co-founded the Gourmet Sandwich Chain
1:06.0	Witchcraft plus the Fine Dining Restaurant River Mark and its innovative accompanying urban
1:11.5	farm in New York City.
1:13.2	Jeffrey also co-host the new Bravo TV series Best New Restaurant,
	...

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