Did you know that e-commerce only accounts for 10% of retail in North America?

Today's guest is going to talk about how to get to that other 90%.

Using her strategies, Amazon sellers are now selling in big box stores like Walmart, Target, Nordstroms, and more.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, andhears, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got a serious

seller in-house today here at Helium Ten headquarters. Karen, Karen, how's it going? Woo-hoo! I'm great.

All right. So you're excited to be here. I'm excited to have you on here. We're going to talk today about something that I think is very important that a lot of people selling on e-commerce have overlooked or they think is old fashioned, but it's very relevant today. But before we get into that, what I always do with the guest is we're all, no matter what aspect of e-commerce we're in, we're all kind of in this thing together. But we all come from different backgrounds, different origin stories. And we've had people who studied to be lawyers and doctors and models and race car drivers and things. So I would love to hear your origin story. Like I know you live in San Diego area now, just like me. But did you grow up in San Diego or where did you grow up?

Oh, life story. Okay. Yes. My background is I grew up in the San Francisco Bay Area, actually.

I moved to New York back in early 2000s, and that's when I started, you know, selling products to

retailers. We'll talk about that later. And so basically, I lived in New York for many years, Miami, all these different places. I eventually ended up in San Diego because it's so beautiful. Yes. Perfect weather. Perfect weather all the time. Where did you go to college? I went to UC Santa Barbara. UC Santa Barbara. That's, is that the, that's not the ant-eaters or gauchos or an.

Gouchos.

Gouchos.

Oh, I almost, I almost had it.

All right. Cool. Nice work. So, what do you? I don't think anyone's asked me that ever in this. I love like doing mascots and, and figuring out people's backstory. What was your gaucho major over there?

My actual major was communications.

Okay.

So what did you envision?

Like, I'm assuming you had a vision. story. What was your gaucho major over there? My actual major was communications. Okay. So what did

you envision? Like, I'm assuming you had a vision. The reason I did that was because I started in Bizekon and then

the internet was this new thing that was hot and a lot of people were making money on it. And it was back,

...