Hello, world.

Welcome to discover your talent, do what you love, number 110.

I'm creator and host, Don Hutchison.

Every day I interview someone from around the world who has

discovered his talents to do work he loves, to create a life of success, satisfaction, and freedom.

Once a week, I interview a well-known expert in the fields of personal development, education,

career, and life planning who shares experiences, tools, and insights to help our listeners.

Today, I'm delighted to bring you our featured expert, Rob Scott. Welcome, Rob. Hi, Don. How are you?

Just great. Glad to be with you. Rob Scott is known for hijacking people's minds, rewiring their

limiting beliefs, and leaving them completely transformed.

He's a master-level coach who creates digital products and training programs for world changers

that help them break through their deepest limits. After working with Rob, people become incredibly

effective, more successful, and deeply fulfilled.

His flagship product called the Identity Shifting Mastermind,

reprograms people's mindsets and connects them to their deepest purpose.

Rob, today, the topic that you and I are going to discuss is identity shifting and the core

problem we have when we're

trying to change. Now, that's a real mouthful. So take center stage here and tell us, just tell us

what that is. Just frame the issue for us to start off. Sure. I think for a lot of people,

when we desire change, whether that's, you know's somebody who goes from being in a corporate

environment to becoming an entrepreneur or somebody who just wants to become a runner in their

life or somebody who wants to have better eating habits or become an athlete or something

...