109. A Fact-Based P.R. Veteran Counsels Courage to Speak Up

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 1 October 2015

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Judy DeRango Wicks brought her PR skills to technology, launching early fax machines, online banking and bill pay. Her career included “safe sex” campaigns in the 1980s, and campaigns on fighting fraud. An expert in consumer behavior change, she based award-winning campaigns on solid research, media and influencer relations. As a pioneer of the movement for women in the workplace, Judy learned the value of courage and speaking up, and enjoyed “a really wonderful career path” as a result. “Sometimes you have to summon courage and say this is the ethical way to go. If you don’t, nobody else will.”

Transcript

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0:00.0	Hello, world. Welcome to discover your talent, do what you love. I'm creator and host, Don Hutchison.
0:16.6	Every day, I interview someone from around the world who has discovered her talents to do work she loves to create a life of success, satisfaction, and freedom.
0:27.1	Today, I'm delighted to bring you our featured guest, Judy Durango Wix.
0:32.1	Welcome, Judy.
0:33.7	Thanks, Don.
0:34.8	Great to be here.
0:35.9	It's great to be with you.
0:37.1	Are you using your talents doing what you love?
0:39.8	Yes.
0:40.6	I'm retired now, but I'm finding in retirement you can use your talents in new ways.
0:46.4	Absolutely.
0:47.2	Absolutely.
0:47.9	We want to hear all the new ways you're doing that too.
0:50.3	A brief word.
0:50.9	Judy Durango Wicks, APR, fellow PRSA, 2015 inductee, was a pioneer in technology
0:58.9	public relations from launching early fax machines to online banking and bill pay.
1:04.3	She led the IBM account at Ketchum and corporate communications for check-free and FISAV.
1:12.5	Her career included safe sex campaigns in the 1980s and consumer education on how to fight fraud. An expert in consumer
1:19.4	behavior change, she based award-winning campaigns on solid research, media, and influencer relations.
1:27.1	Judy, that's a brief summary of your illustrious career.
1:30.2	So take us into what you're doing now in retirement and tell us what you're up to.
1:36.2	Well, Don, we goal-oriented people find that we can't just turn that off when we retire.
	...

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