#11 - Yuri Elkam’s Formula for Building Trust in Coaching
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 7 November 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
In this conversation, Cody McBroom interviews Yuri Elkaim, a health and business coach, who shares his journey from becoming a professional soccer player to a being a full-time entrepreneur in the health and nutrition space. Yuri discusses the pivotal moments in his life, including his battle with alopecia and how it led him to discover the importance of nutrition and health. He emphasizes the need for trust in the coaching industry and the evolution of business practices in the coaching space. The conversation also touches on mindset, the significance of personal experiences, and the changing landscape of coaching and health entrepreneurship. In this conversation, Yuri Elkaim discusses the changing landscape of coaching, emphasizing the importance of accountability and community in a saturated market. He highlights the need for authenticity in content creation, noting that meaningful engagement often trumps vanity metrics. The discussion also delves into the critical role of trust in business, presenting a formula for building trust that includes goodwill, time, proximity, and reducing uncertainty. Yuri concludes by encouraging listeners to focus on creating value and making hard choices for personal and professional growth.
Where to find Yuri:
- instagram: @healthpreneur
- YouTube: https://www.youtube.com/healthpreneur
TIMESTAMPS:
(00:00) Introduction to Yuri Elkaim's Journey
(02:55) The Transformation Through Health and Nutrition
(05:50) Building Healthpreneur: A Mission to Empower Coaches
(08:59) The Importance of Trust in Coaching
(12:00) Mindset: Adopting a Positive Perspective
(14:54) Understanding Alopecia and Autoimmune Conditions
(17:56) The Evolution of Business in the Coaching Industry
(23:42) The Evolving Coaching Landscape
(29:11) The Importance of Authenticity in Content Creation
(35:37) Building Trust in a Skeptical Market
(46:11) Connecting with the Audience: Where to Find More
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Transcript
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| 0:00.0 | The greatest things in life all start with a challenge. |
| 0:05.0 | You must accept that everything is hard before it gets easy. |
| 0:09.0 | Everything you want in life begins with a hard path. |
| 0:13.0 | Begins with a hard path. |
| 0:15.0 | All right, I'm going to attempt. |
| 0:17.0 | I'm going to butcher it probably. |
| 0:18.0 | Yuri Elkame. |
| 0:20.0 | You got it, man. |
| 0:23.1 | Practicing the podcast after a while, you do get better at it, but I thought I was going to |
| 0:25.9 | butcher that one. |
| 0:26.3 | So, man, I'm excited to have you on the podcast today. |
| 0:30.4 | I've seen your name float around over the years so many times. |
| 0:33.4 | I've also seen your ads pop up. |
| 0:35.5 | So I know you guys are doing good work just because I've seen the |
| 0:38.0 | testimonials. I've seen the work you do. And when I got a chance to touch base with your team and really |
| 0:43.3 | hear more of your story and why you do what you do as well as how you actually go about doing it with |
| 0:48.4 | people, it resonated a lot. There's a lot of things I related to in a lot of commonalities as well as |
| 0:53.4 | just a lot of shared values inside of this a lot of commonalities as well as just a lot of |
| 0:54.2 | shared values inside of this coaching space. So I'm excited to dive into your story and teach the |
| 1:00.4 | listeners a little bit more about you and then dive into the trust factor because I think |
| 1:03.6 | that is such an important thing. And it's lost in today's industry. So, you know, to, |
| 1:08.3 | to pull it back first, give us just a really brief, who is your in a |
... |
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