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Real Estate Training & Coaching School

11 Top Reasons You Didn't WIN The Listing (Part 3)

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 28 June 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

4. You don’t know the competition or the neighborhood well enough to speak with authority. Secret: Preview the competition! Know the average Days on Market not just for the town or city, but for the actual neighborhood. Know the list to sell price ratio for the latest comparables. Know if that’s going up or down or remaining stable.   5. You were rigid with your commission and/or pricing. In addition, you didn’t create a game plan so the seller still feels like they're winning. “No. Any other questions?” is not an effective script, especially if the seller is doing multiple transactions, a repeat client, a referring client, or someone who’s tight on funds to make the move, etc. Secret: Learn how to use the Unique Selling Propositions our coaches teach so the commission objection won’t even come up.   6. You used a canned presentation instead of asking what the seller needs and presenting that. Secret: It’s easier and more effective to present based on what the seller actually values, rather than assuming you know already. Show respect by asking questions and addressing their real concerns. Schedule A Free Coaching Call Listen on iTunes Listen on Spotify Listen on Stitcher

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host,

0:27.8

Tim and Julie Harris. Three, two, one, and we're back in Julia today is June the 28th. We are almost halfway down

0:41.6

of the year. Indeed, we are. And in fact, that is a lot of coaching call discussion that we are

0:46.9

basically officially at the halfway point of the year, right? So how are you doing? Are you on

0:52.0

track ahead or behind? And some of them don't know because they didn't set goals. So how would you know if you're on track ahead or behind? The answer to what do you want to do this year being more or better is not specific. So for some people, that's where you start is, you know, it doesn't have to be January 1st to do the treasure map, right? It doesn't have to be the beginning of the quarter, but we are halfway through the year.

1:13.2

So this is a good place to stop, take a breath and say, look, you've got third quarter and fourth quarter

1:18.3

to get something out of this year. Now, some of them are ahead. So why is that? Why are you saying

1:24.6

thank you past Bob? Thank you past Betty for having it together.

1:28.3

Define that.

1:29.3

Define that.

1:30.3

So your current, the success you're currently experiencing isn't from something you did today.

1:36.3

It's something you did six months or a year ago and you're just getting the benefit of it today.

1:40.3

So if you're not experiencing success today, it's because six months a year ago,

1:44.5

30 days ago, right? You weren't doing what you should have been doing. So you've got to be thinking

1:48.2

in terms of where do you want to be at the end of this year going into next year. And this is,

1:52.8

and by the way, I'm still getting over my cold. So.

1:55.7

Yes, they are sounding better. Yes, I'm trying. Yes. And the day quill is certainly not helping, right? But regardless,

2:01.7

the point being, guys, is that you have to be thinking now in terms of the end of the year.

2:06.2

It's not, it's actually, it's a fascinating thing that most humans can't think about themselves

...

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