We know from research that success isn't just about effort. It's about strategy, accountability, and of course, communication. And yet, when it comes to job transitions, promotions and salary negotiations, most people go it alone. That's where today's sponsor, Strawberry.combeer career coaching, comes in. Kylie, on the Think Fast Talk Smart team met with a strawberry.

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smart and claim your $50 credit that's strawberry dot m e slash smart hello i'm mad abraham's and i teach

strategic communication at stanford graduate school of business welcome to Think Fast, Talk Smart, the podcast.

I can remember to the weekend when I was a young boy that I discovered how cool persuasion

can be.

My mother had instructed my brother and me to create garage sale signs, but we needed

to misspell them.

She instructed us to insert a B in the middle of the word garage. So unlike all of our neighbors that weekend who were having garage sales,

we were having a garbage sale.

At the end of the day, we sold more stuff than anyone else.

My mother proudly asserts that it was the garbage that drew people's attention to our sign and thus to our garage sale.

Now, I, of course, upon reflection, think people just thought we were stupid and they'd get better deals.

Regardless, I learned that day that persuasion and how you influence people can be affected by the language and communication you use.

And when you think about it, much of our communication involves trying to influence others.

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